- Develop and execute a lead generation plan that generates leads for the Sales team via various online marketing channels.- Assist with lead generation programs, including refinement of lead database, telephoning companies to mine information, and general database building and maintenance- Create campaigns from initial concept through completion for each content area, generating targeted leads, managing campaigns, and running post-campaign measurement- Establishing and maintaining appropriate pipeline to meet the requirements of the sales targets.- Able to identify sales leads whether their research goals are aligned with ERP product offerings and schedule demo accordingly. (ref:updazz.com)
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