Job Description

Location:
Delhi, DL, IN
Areas of Work: Sales & Marketing
Job Id: 13570

External

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Job Purpose

The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of wood



coatings ranging from melamine to high end PU coatings in defined geography through creation, nurturing, expansion



and management of Dealer Network and stakeholders comprising of Contractors, Applicators, Furniture manufacturers,



Architects and end Consumers and thereby, achieving overall business objectives.

Business objectives

Assist the dealer network in driving sales value and volume for


Wood Coatings


Generate demand for wood coatings by means of organizing


activations, samplings and trainings to stakeholders like



contractors, applicators etc.


Expand the network for wood coatings through integration with


retail, projects and services team by means of sharing of leads


Drive growth by targeting and engaging with certain specific


stakeholders who deal exclusively with Wood coatings like



furniture manufacturers



Stakeholder Management


Conduct shop meets on new wood coatings to promote growth in


the market


Drive sales by engaging with contractors and architects by means


of product trainings and activations


Ensure effective implementation of various promotional schemes


and displays for all stakeholders like contractors, dealers etc.


Resolve dealer and consumer complaints with respect to wood-


coatings and ensure closure within benchmark timelines

Market Intelligence

Assist Marketing function in conducting product trials and building inferences on Asian Paints product strength vis-a-vis products in market. Devise ways in which the product strengths can be communicated to the consumers and influencers

Key Performance Indicators -

Value and Volume target of Wood coatings Percentage dealer network value growth Percentage increase in APEHS and Project Sales site penetration Percentage increase in users for high end wood coatings Product trainings to targeted set of stakeholders

Qualifications Essential

Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)



Minimum of 50% marks throughout education without any backlogs Graduation must be through a full-time course Applicants with an Engineering background (B.Tech/B.E./Diploma/B.Pharma) will not be considered

Desired

Candidates with MBA/PGDM in Sales and Marketing

Previous

Experience Essential

Fresher Desired 1 - 2 years of experience in Sales function in any organization Experience in wood finishes industry will be preferred

Additional Requirements

Role involves visiting dealer counters, customer sites which requires extensive travelling Role requires pan India mobility as it is transferrable in nature Proficiency with MS - Office, MS - Excel is mandatory Age to be between 26 - 30 Years.