Job Description

Location:
Kolkata, WB, IN
Areas of Work: Sales & Marketing
Job Id: 13413

External

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Job Purpose



The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of waterproofing products in project sales segments in defined geography through lead conversions and product trainings to various stake holders like applicators, contractors and thereby achieving overall business objectives



Business objectives


Identify, index and review market potential for waterproofing products in Project Sales (Geography and Key Accounts)

Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators and Dealers

Conduct site inspection based on leads and make proposals including sampling to convert sites

Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site Technical Assistance

Provide technical assistance pre and post sales at the project sites related to waterproofing products

Undertake on-site sampling for waterproofing products to build customer confidence Market Development

Identify and engage with set of medium to large waterproofing applicators, consultants etc. for the purpose of market expansion and upgradation

Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance

Brief about products and systems with Specifiers and Consultants to generate business Training

Identify and train Project Sales Applicators on practical application of waterproofing products at regular intervals

Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators Market Intelligence

Assist Marketing function in conducting product trials and building inferences on APL product strength vis-a-vis products in the market

Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives

Integrate with Research and Technology function for new product development based on feedback of product trends in the market


Key Performance Indicators



Value Target for Waterproofing Products in Project Sales


Minimum product level value targets

Stakeholder level value targets

Product training plan compliance


Qualifications



Essential o B.E / B. Tech (Civil) from Tier III/IV Engineering institutes;


Other graduation qualifications to be considered only in cases where relevant experience is found suitable

Minimum of 50% marks throughout education without any backlogs

Graduation must be through a full time course Desired


Previous Experience



Desired o 4 - 8 years' experience preferable in Civil construction / chemicals company (Techno-commercial roles), Waterproofing experience preferred



Functional Competencies


Civil Construction knowledge

Product knowledge on construction chemicals and waterproofing products


Behavioral Competencies


Planning and result orientation

Negotiation skills

Communication skills- verbal and written Additional Requirements

Role involves visiting project sites which requires extensive travelling

Applicant should be mobile pan India as the said role is transferrable in nature


. o Proficiency with MS - Office, in particular MS - Excel is mandatory.


* Age to be less than 26 (in case of fresher) not more than 30 years.