Job Description

Location:
Bangalore, KA, IN
Areas of Work: Sales & Marketing
Job Id: 14077

External

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Business objectives


Conduct planning and analysis for all segments in Project Sales and prepare


growth plan for business development in each segment


Identify growth opportunities and drive initiatives to gain market share with


specific focus on identified key accounts, segments, geographies and



products


Design and run interventions to upgrade customers on usage of high end


premium products


Ensure strong customer focus with high priority to build and maintain


business relations with key stakeholders like builders, architects, consultants



etc.



Applicator Engagement


Develop relationships with and engage applicators using various tools


available at his disposal like loyalty club, promotions etc.


Focus on Applicator business development by developing a strong


understanding of the business of the applicators


Expand the number of applicators loyal to Asian Paints by constantly adding


newer applicators and nurturing the old ones.



Overall Value target Value target - Segments, geographies or key accounts and product level Growth and Retention of targeted set of applicators



Market Development Improve market practices, with a view to providing superior customer experience, through various initiatives like contractor professionalization, promoting usage of automated tools etc. Actively liaison with marketing function via various activities like providing feedback, activations, actively tracking competition practices etc. Actively work towards improving customer experience via working on various service initiatives Integrate Integrate with Retail, Services and Commercial teams to ensure lead generation, timely customer service, freight cost within budget and dealer account reconciliation Analyze and estimate the stock requirement and integrate with Supply Chain to ensure timely material availability Monitor the Input Utilization within the permissible limits Team Management Ensure growth and development of immediate team Productive utilization of manpower resources to drive business growths