Job Description

- Marketing Executive - Sports Tech/Software Solutions- Location: Office- Employment Type: Full-timeJob Summary:We are looking for a Marketing Executive with proven experience in promoting software solutions and digital products, preferably in the sports technology domain. The ideal candidate will drive branding, lead generation, and client engagement across digital platforms.Key Responsibilities:- Develop and execute marketing strategies for software solutions in the sports industry- Create and manage digital campaigns (SEO, SEM, social media, email, and content marketing).- Build strong B2B partnerships with sports organizations, academies, and event bodies.- Conduct market research and competitor analysis to identify growth opportunities.- Work with the product and sales team to craft compelling value propositions and pitch materials.- Track and report performance metrics (traffic, conversion, engagement).- Represent the company at sports tech expos, events, and digital conferences.Required Skills & Experience:- Bachelor's or Master's degree in Marketing, Business, or related field.- 3+ years of experience in marketing software products / SaaS solutions.- Deep understanding of the sports ecosystem and technology trends.- Proficiency in digital marketing tools (Google Ads, Meta Ads, HubSpot, Mailchimp, SEMrush, etc.).- Excellent communication, storytelling, and presentation skills.- Proven ability to generate leads and close partnerships in the sports domain.Good to Have:- Experience with sports analytics, sports management platforms, or B2B SaaS marketing.- Exposure to international markets. (ref:updazz.com)

Skills Required