Create comprehensive marketing strategies to promote the hospital's services and specializations.
Manage Promotional Campaigns:
Execute advertising campaigns, both online and offline, to attract new patients and retain existing ones.
Conduct Market Research:
Analyze market trends, patient feedback, and competitor activities to devise effective marketing plans.
Digital Marketing:
Oversee digital marketing initiatives, including social media, SEO, and email campaigns.
Collaborate with Healthcare Professionals:
Work closely with doctors and other healthcare staff to create targeted marketing content.
Organize Events:
Coordinate special events, health fairs, and community outreach programs to engage with the community.
Monitor and Report:
Track the effectiveness of marketing efforts and prepare performance reports.
Public Relations:
Handle public relations and media communications to maintain a positive image of the hospital.
Build Partnerships:
Network with suppliers, partner organizations, and other professionals to strengthen the hospital's market presence.
Ensure Consistent Branding:
Maintain a consistent corporate brand image across all marketing materials and activities.
Qualifications:
Education:
Bachelor's degree in Marketing, Business Administration, or a related field.
Experience:
Proven experience in marketing, preferably within the healthcare sector.
Skills:
Strong analytical skills, excellent communication and interpersonal skills, proficiency in digital marketing tools, and the ability to manage multiple projects
Job Type: Full-time