Job Description

Key Responsibilities:

Strategy Development

: Design and implement a comprehensive influencer marketing strategy that aligns with overall brand objectives and marketing goals.

Influencer Identification

: Research and identify potential influencers across various platforms (Instagram, YouTube, etc.) who resonate with our brand and target demographics.

Campaign Management

: Oversee the planning, execution, and evaluation of influencer campaigns, ensuring they meet performance metrics and budget constraints.

Relationship Building

: Cultivate and maintain strong relationships with influencers, agencies, and other partners to foster collaboration and long-term partnerships.

Content Collaboration

: Work closely with influencers to develop engaging content that highlights our products and fits their unique style and audience.

Analytics and Reporting

: Monitor campaign performance, analyse data, and provide insights to optimize future strategies. Prepare regular reports on key metrics and ROI.

Market Trends

: Stay up to date with industry trends, emerging platforms, and competitor activities to ensure our influencer marketing efforts remain competitive and innovative.

Experience

:

4-6 years of experience in influencer marketing, preferably within the skincare, personal care, or cosmetic care industries.

Proven track record of successful influencer campaigns and a robust network of industry contacts.

Strong understanding of social media platforms and digital marketing trends.

Excellent communication, negotiation, and interpersonal skills.

Ability to work independently and manage multiple projects simultaneously.

Creative thinker with a passion for beauty and wellness.

Technical Skills

:

Social Media Platform Proficiency

Influencer Marketing Tools & Analytics

Data Analysis

Use of AI for conceptualizing design thinking

Market Research and Competitor Analysis

Creativity & Attention to Detail

:

A keen eye for aesthetics and details to produce high-quality & relevant content.

Job Type: Full-time

Pay: ?30,000.00 - ?40,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Paid sick time Provident Fund
Schedule:

Day shift
Work Location: In person