A Marketing Executive plans, develops, and executes campaigns to promote products/services, involving market research, content creation (digital/print), managing social media, analyzing data, overseeing budgets, and coordinating events to boost brand awareness and drive sales. Key duties include strategy development, campaign implementation, performance monitoring, and collaborating on creative copy, with a strong focus on digital marketing, analytics, and understanding customer needs.
Key Responsibilities
Strategy & Planning:
Develop marketing plans and strategies, identify target audiences, and research market trends and competitors.
Campaign Management:
Organize and oversee advertising, promotions, exhibitions, and events (online/offline).
Content Creation:
Write and proofread copy, manage multimedia content, and maintain websites/blogs.
Digital Marketing:
Manage social media, run digital ads (PPC/programmatic), track data analytics, and use CRM systems.
Performance Analysis:
Monitor campaign performance, analyze data, and present reports to stakeholders.
Budgeting:
Manage marketing budgets effectively.
Essential Skills & Qualifications
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