Job Description

1. Role Overview

The Executive - Marketing (Digital) will be responsible for managing all digital marketing activities of Semina Agro, including social media, online promotions, content coordination, branding, lead generation, and e-commerce visibility. The role focuses on strengthening the company's digital presence and supporting sales and branding initiatives.

2. Key ResponsibilitiesA. Digital Marketing & Social Media Management

Manage and update all official digital platforms: Facebook Instagram LinkedIn YouTube WhatsApp Channels Plan and post regular content (minimum 3-5 posts weekly). Coordinate with graphic designers and digital agencies for creatives. Respond to customer queries received through social media. Run targeted campaigns for kitchen garden kits, agri-tools, seeds, and field programs.

B. Website & E-Commerce Handling

Update product listings, pricing, and descriptions on Semina Agro's e-commerce portal. Monitor online orders, customer responses, and product performance. Coordinate with Trade Team for stock updates and dispatch timelines. Explore additional e-commerce platforms (Amazon, Flipkart, JioMart, etc.) for listing.

C. Lead Generation & CRM Support

Generate leads through digital ads, posts, and promotions. Forward verified leads to sales and business development teams. Maintain and update CRM with digital enquiries. Track lead performance and submit a weekly digital leads report.

D. Branding & Content Development

Prepare content for posts, ads, newsletters, and brochures. Capture field photos and videos during visits for content creation. Create storytelling posts highlighting Semina Agro's extension work and success stories. Ensure consistent brand guidelines across all platforms.

E. Digital Analytics & Reporting

Track performance of posts, campaigns, and page engagement. Prepare a weekly report showing reach, impressions, leads, and growth. Suggest improvements based on analytics and industry trends.

F. Coordination & Support

Work closely with: Trade Business Team - product promotions Execution Team - field updates, project stories Business Development Team - proposal branding, presentations Provide digital support for events, training programs, and exhibitions.

3. Required Skills & CompetenciesTechnical Skills

Proficiency in social media management tools Basic graphic designing (Canva or similar) Understanding of digital ads (Meta, Google Ads preferred) Knowledge of Excel, PowerPoint, and CRM tools

Soft Skills

Strong communication skills Creative thinking and problem-solving Ability to work independently and meet deadlines Coordination and team management skills

4. Qualification & Experience

Bachelor's degree in Marketing, Mass Communication, Digital Media, or related field 1-3 years of experience in digital marketing (freshers with skills may also apply) Experience in agri-sector branding will be an added advantage

5. Work Expectations

Six-day working structure Timely posting and scheduling of digital content Weekly reporting to management Field visits for capturing content as required

6. Salary & Benefits

As per Semina Agro salary structure Performance-based incentives Health insurance (as per policy) Training opportunities in digital marketing & branding
Job Types: Full-time, Permanent

Pay: ?10,000.00 - ?25,000.00 per month

Benefits:

Cell phone reimbursement Health insurance
Work Location: In person