Job Description

:Job Title : Marketing and Brand ExecutiveExperience:-4+yrLocation : Chennai Work mode:-OnsitePrimary skills : Digital Marketing, Branding B2B Marketing, gaming related industry.Secondary skills :- Excellent written and verbal communication skills. - Creative thinker with a keen eye for design and messaging. - Ability to work independently and collaboratively in a fast-paced environment. - Proficiency in marketing tools, analytics, and content management systems.Qualification :- Bachelor\'s degree in Marketing, Business, or a related field.- Proven experience (3+ years) in B2B marketing roles, preferably within the Gaming or related industries.- Strong understanding of digital marketing, branding, and communication.- Excellent written and verbal communication skills. - Creative thinker with a keen eye for design and messaging. - Ability to work independently and collaboratively in a fast-paced environment. - Proficiency in marketing tools, analytics, and content management systems. - Excellent written and verbal communication skills.Key Responsibilities : Brand Development : - Contribute to the development and implementation of the company\'s brand strategy.- Work closely with cross-functional teams to ensure consistent branding across all communication channels and touchpoints.- Foster a positive and memorable brand image in the iGaming industry. Marketing Campaigns : - Develop and execute integrated marketing campaigns to promote our products and services.- Collaborate with the content and design teams to create compelling an engaging marketing materials.- Monitor and analyze the performance of marketing campaigns, adjusting strategies as needed for optimal results.Digital Marketing : - Manage the company\'s digital presence, including the website and social media channels.- Implement SEO and SEM strategies to increase online visibility and drive traffic.- Utilize data analytics to measure the effectiveness of digital marketing efforts. Event Coordination : - Plan and coordinate participation in industry events, conferences, and trade shows.- Ensure the company\'s presence at events aligns with the overall brand strategy.- Identify sponsorship and partnership opportunities to enhance brand visibility. Market Research : - Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.- Use market insights to inform marketing strategies and product positioning. Collaboration : - Work closely with the sales team to align marketing efforts with sales goals.- Collaborate with external agencies and vendors to execute marketing initiatives. (ref:updazz.com)

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