Job Description

Job SummaryThe Field Marketing Executive is responsible for promoting and selling company products through on-ground marketing activities, customer interactions, retailer visits, and field campaigns. The role focuses on achieving sales targets, increasing product visibility, and building strong customer and distributor relationships.Key Responsibilities1. Sales & Revenue Generation- Visit markets, retailers, and distributors to sell products.- Achieve daily, weekly, and monthly sales targets.- Identify new sales opportunities and convert leads into customers.- Execute promotional activities to boost product sales.2. Field Marketing Activities- Conduct product demos, sampling, and on-field awareness campaigns.- Ensure proper product display, branding, and visibility at retail outlets.- Organize roadshows, stalls, or local events to generate demand.3. Retailer & Distributor Management- Maintain strong relationships with retailers, wholesalers, and channel partners.- Ensure availability of stock at shops and sales points.- Collect market feedback and share insights with management.4. Market Research & Reporting- Track competitor activities, pricing, and promotions.- Collect customer feedback and understand buying preferences.- Prepare daily visit reports, sales updates, and market analysis.5. Communication & Coordination- Coordinate with the sales team, marketing team, and distribution team.- Communicate product features, benefits, and offers effectively to customers.Required Skills- Good communication and negotiation skills- Strong persuasion and customer engagement abilities- Basic understanding of sales and marketing- Ability to travel and work in the field- Self-motivated and target-orientedQualification- Graduate in Marketing, Business, or any related field (preferred)- Experience in field sales or marketing is an added advantage- Work Environment- Field-based role (80-90% travel)- Requires visiting markets, retail stores, and customer locationsIf you want, I can tailor this JD for:- FMCG- Electronics- Automobile- Telecom- Real Estate- Pharmaceuticals- Any specific company or product (ref:updazz.com)

Skills Required