Job Description

1. Email & WhatsApp Tools Management- Maintain a fair understanding of email and WhatsApp marketing tools, including their integration with CRM systems and automation workflows, to ensure seamless lead communication and tracking.- Set up, manage, and optimize automated workflows for email and WhatsApp campaigns.2. Strategy & Planning- Develop and implement an integrated lead management and communication strategy across email, WhatsApp, and calling workflows.- Align messaging and follow-up cadence with business and sales objectives.3. Lead Management & Segmentation- Manage and maintain lead databases within CRM systems.- Segment leads based on behaviour, engagement level, source, and funnel stage.- Assign and track leads for timely WhatsApp and call-based follow-ups.4. Email, WhatsApp & Calling Campaigns- Plan, create, and execute email marketing campaigns including promotional, transactional, and nurture flows.- Design and manage WhatsApp marketing campaigns for lead engagement, reminders, offers, and updates.- Coordinate outbound and inbound calling activities for lead follow-ups and qualification.- Ensure consistent messaging across email, WhatsApp, and calls.5. Content Creation & Messaging - Write compelling, conversion-oriented copy for emails, WhatsApp messages, and call scripts.- Create engaging newsletters, drip sequences, and follow-up templates.- Customize communication based on lead intent and customer journey stage.6. Automation & Workflow Management- Set up automated email and WhatsApp workflows triggered by user actions.- Integrate calling schedules and reminders within CRM tools.- Ensure seamless handover of qualified leads to the sales team.7. Optimization & A/B Testing- Conduct A/B testing on subject lines, message formats, CTAs, and follow-up timing.- Optimize campaigns to improve open rates, response rates, call connect ratios, and conversions.8. Performance Tracking & Reporting- Track performance metrics such as email open rates, CTR, WhatsApp response rates, call outcomes, and lead conversions.- Prepare detailed reports with insights and improvement recommendations.9. Collaboration & Compliance- Work closely with sales, design, and content teams to ensure unified communication.- Ensure compliance with data protection laws, WhatsApp messaging policies, and opt-in guidelines. (ref:updazz.com)

Skills Required