Job Description

JOB DESCRIPTIONDigital Marketing Executive (Social Media, YouTube, Ads and Outreach)Experience: 2 to 3 YearsCompany: CORE EHSLocation: Surat, GujaratAbout CORE EHS: CORE EHS is a global leader in safety and sustainability solutions, helping organisations create smarter, safer, and compliant workplaces through technology-driven innovation. As we scale our global digital presence, we are hiring a hands-on Digital Marketing Executive to own our social channels, content engine, YouTube growth, paid campaigns, outreach, project-portal updates, and email marketing, while providing limited, tactical support to the SEO team.Role Overview: You will manage our end-to-end online presence across LinkedIn, Instagram, Facebook, YouTube (primary), and X, ensuring consistent brand voice, measurable growth, and lead-ready traffic. You will run ads, curate and repurpose content, coordinate creatives, publish to project and case-study portals, and execute email journeys.Key Responsibilities:Social Media Management and Channel Ownership- LinkedIn (primary B2B): Daily page and founder profiles management; post scheduling, polls, documents, carousels; engage with EHS communities; build targeted connection lists; DM follow-ups for events, demos, and webinars.- Instagram and Facebook: Reels and shorts scheduling, story highlights, hashtag strategy, UGC curation, community replies; manage Meta Business Suite inbox and automation.- X (Twitter): Thought-leadership threads, event live-tweets, partner mentions, and participation in trends.- Editorial Calendar: Maintain a rolling 6 to 8 week calendar mapped to campaigns, launches, events, case studies, webinars, and regional or global targeting.- Analytics: Weekly and monthly reporting on reach, engagement rate, follower growth, CTR, and assisted leads, with clear insights and next steps.Content Curation and Production Coordination- Convert long-form assets (blogs, case studies, whitepapers, training clips) into short posts, carousels, and shorts.- Write on-brand copy (hooks, captions, calls-to-action) and concise briefs for designers and video editors.- Ensure brand consistency (tone, visual system, compliance) across all assets and channels.YouTube Channel Management (Core Focus)- Own YouTube Studio: uploads, titles, descriptions, chapters, tags, end screens, cards, thumbnails, and playlists.- Build a shorts pipeline: convert webinars, demos, and interviews into shorts under 60 seconds with strong hooks.- SEO for video: keyword research for titles and descriptions, A/B test thumbnails, and optimise CTR and average view duration.- Maintain publishing schedule and content themes (product explainers, training snippets, customer stories, event recaps).Paid Ads and Campaigns- Plan and run LinkedIn Ads, Meta Ads, YouTube video campaigns, and Google Search and Display for awareness to consideration to demo leads. - Build audiences (job titles, industries, account lists), set budgets and bids, write ad copy, brief creatives, launch and iterate. - Track using UTM conventions; report CAC, CPL, CTR, VTR, and landing-page performance; propose optimisations weekly.Outreach and Partnerships- Execute targeted outreach to industry associations, event organisers, influencers and key opinion leaders, and community pages for collaborations, guest slots, and backlinks.- Coordinate webinar speaker invites, podcast pitches, and cross-posting agreements.- Maintain a CRM sheet of prospects, status, next actions, and outcomes; ensure CAN-SPAM and GDPR best practices.Email Marketing (Newsletters, Nurture and Automation)- Build segmented mailing lists (prospects, customers, partners, geographies). Create monthly newsletters, event invites, and product updates; run A/B tests on subject lines and calls-to-action.- Set basic automations (welcome series, resource download journeys, webinar reminders and follow-ups).- Use tools such as Mailchimp or HubSpot (or similar); integrate UTM tracking and measure open rate, click-through rate, unsubscribe rate, and assisted pipeline.1. Project Portals and Web Updates- Keep company profiles, ratings, case studies, and badges updated on Clutch, GoodFirms, G2 or Capterra, partner directories, and event portals.- Publish mini case studies, add client logos and testimonials, refresh categories and tags, and ensure NAP consistency.- Coordinate website content updates with the web team (banners, landing pages, resource library).Requirements:- 2 to 3 years in B2B social media management and performance marketing (LinkedIn and YouTube experience is a must).- Proven ability to plan calendars, write sharp copy, brief creatives, and ship consistently.- Hands-on experience with LinkedIn Campaign Manager, Meta Business Suite, YouTube Studio, Google Ads, and Google Analytics (GA4).- Comfortable with Mailchimp or HubSpot (or similar), UTM tracking, and basic CRM hygiene.- Strong written English, crisp communication, and stakeholder coordination.Nice to Have:- Experience in Safety, EHS, or SaaS domains.- Basic editing skills (Canva, CapCut, or Premiere) to move faster on shorts and thumbnails.- Familiarity with Clutch, GoodFirms, G2, or Capterra profile management.- Working knowledge of SEMrush or Moz for keyword ideas and competitive scans.Why Join CORE EHS- Lead visible, high-impact digital programs for a global safety tech brand.- Ownership across channels, content, and campaigns with room to experiment.- Collaborative culture that values creativity, data, and growth. 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Skills Required