Responsibilities:- Develop and implement digital marketing strategies to promote recruitment services and job openings.- Manage and optimize paid campaigns (Google Ads, LinkedIn, Facebook, Instagram) to attract potential candidates and clients.- Create engaging content (job posts, blogs, videos, creatives) tailored for recruitment industry audiences.- Enhance employer branding and online visibility of the recruitment firm across digital platforms.- Monitor and analyze website traffic, SEO rankings, and campaign performance to generate leads.- Utilize job portals and social media platforms to drive candidate applications and client inquiries.- Manage company's social media pages (LinkedIn, Instagram, Facebook, Twitter, etc.) with regular updates and interactive posts.- Build and maintain email marketing campaigns for candidate engagement and client outreach.- Research digital trends in recruitment and implement innovative strategies for better reach.- Coordinate with recruiters and HR teams to understand hiring needs and align digital campaigns accordingly.- Maintain and update the company website, ensuring SEO compliance and smooth candidate application flow.- Prepare reports on digital marketing ROI and suggest improvements for lead generation. (ref:updazz.com)
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