Job Description

Job Summary:We are seeking a proactive and results-driven Digital Marketing Executive specializing in Organic Media to enhance our online presence and drive engagement. The ideal candidate will have a strong understanding of SEO, content marketing, and performance analytics to optimize our digital channels, ensuring increased visibility and customer acquisition.Must-have skills and tools:- Solid knowledge of On-Page and Off-Page SEO, YouTube SEO, and Google algorithm updates.- Proficiency with Google Search Console to identify and fix website errors.- Experience with Google Analytics, Web Trends, and other performance-tracking tools.- Basic knowledge of HTML, CSS, and JavaScript for troubleshooting minor website issues.- Strong content writing and communication skills to develop and update blogs and articles.- Strong working knowledge with push notifications, email, and SMS marketing tools and automation.- Analytical mindset with problem-solving abilities to track and improve campaign performance.- Ability to collaborate with cross-functional teams, including designers, to enhance user experience.- Up-to-date understanding of digital marketing trends and emerging tools.- Quick learner with the ability to adapt to new technologies and strategies.Key Responsibilities:- Develop and execute effective SEO strategies to improve search engine rankings.- Monitor website performance, identify technical issues, and ensure timely fixes.- Stay updated with Google algorithm changes and adapt strategies accordingly.- Write, update, and optimize blogs, articles, and web pages to enhance visibility.- Ensure content is engaging, SEO-friendly, and aligned with the company's voice.- Track and measure digital performance using Google Analytics and similar tools.- Implement and manage push notifications, email, and SMS campaigns for audience engagement.- Collaborate with designers and developers to improve website UX and page speed. (ref:updazz.com)