Job Description

Develop and execute digital marketing strategies to boost hospital visibility, patient inquiries, and footfall. Manage SEO/SEM for hospital website, optimizing for local searches. Run campaigns on Google Ads, Facebook/Instagram Ads, and YouTube, focusing on healthcare services with A/B testing and ROI tracking. Create and schedule engaging content for social media (Instagram, Facebook, LinkedIn, WhatsApp Business) including doctor spotlights, patient testimonials (with consent), health tips, and promotional offers. Analyze website traffic, campaign performance, and patient conversion using tools like Google Analytics, SEMrush, and Facebook Insights; prepare monthly reports. Collaborate with clinical teams to promote OPD/IPD packages, health camps, and specialties while ensuring ethical, compliant messaging. Handle email/SMS marketing for patient retention Monitor online reputation (Google reviews) and respond to patient feedback promptly. Stay updated on digital trends and healthcare marketing regulations in India.
Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

Health insurance Leave encashment Paid time off Provident Fund
Ability to commute/relocate:

Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

How many years of experience you have in hospital digital marketing?
Education:

Bachelor's (Required)
Work Location: In person