Job Description

Job Title: Digital Marketing Executive Location: Indore Employment Type: Full-time Experience Required: 2+ Years We are looking for a highly motivated and experienced Digital Marketing Expert to join our dynamic marketing team. The ideal candidate will have 2+ years of hands-on experience in developing and executing comprehensive digital marketing strategies to drive product awareness, adoption, and revenue growth. This role requires a blend of strategic thinking, tactical execution, and a deep understanding of the product lifecycle. Responsibilities: Product Launch & Lifecycle Marketing : - Develop and execute digital marketing strategies for new product launches, including pre-launch, launch, and post-launch activities. - Collaborate closely with product management, sales, and content teams to ensure consistent messaging and successful market penetration. - Manage and optimize digital campaigns throughout the product lifecycle to maximize engagement and conversion. - Digital Campaign Management: - Design, implement, and optimize digital marketing campaigns across various channels, including SEM (Google Ads, Bing Ads), social media (LinkedIn,Facebook, Twitter, Instagram), email marketing, and display advertising. - Conduct A/B testing and experimentation to continuously improve campaign performance and ROI.- Monitor, analyze, and report on campaign performance, identify trends, and insights to optimize future strategies. Content Strategy s Promotion : - Work with the content team to develop compelling product-centric content (e.g., landing pages, blog posts, case studies, videos, webinars) that resonate with target audiences. - Strategize and execute digital promotion plans for product content to maximize reach and engagement. - Website s SEO Optimization: - Collaborate with the web development team to ensure product pages are optimized for user experience, conversion, and SEO including optimization for voice search and AI-driven platforms. - Implement SEO best practices for product-related content to improve organic search rankings. - Collaborate with the web development team to ensure product pages are optimized for user experience, conversion, and Search Everywhere Optimization (SEO). - Market Research s Analysis: - Conduct market research to understand target audiences, competitor strategies, and industry trends to inform product marketing efforts. - Utilize analytics tools (e.g., Google Analytics, Ahrefs) to track key metrics and provide actionable insights. - Cross-functional Collaboration: - Act as a key liaison between the marketing, product, sales, and customer success teams to ensure alignment and consistency in product messaging and GTM strategies. - Present product marketing strategies and performance updates to stakeholders. Requirements: - Bachelor's degree in marketing, Business, or a related field. - 2+ years of proven experience in digital marketing. - Demonstrable experience in developing and executing successful digital marketing campaigns across multiple channels (SEM, Social, Email, Display).- Solid understanding of the product development lifecycle and go-to-market strategies. - Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot). - Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. - Experience with SEO/SEM tools and best practices. - Excellent written and verbal communication skills, with a keen eye for detail. - Ability to work independently and collaboratively in a fast-paced environment. - Strong project management and organizational skills. Bonus Points (Nice to Have): - Experience in [specific industry, e.g., SaaS, B2B, e-commerce]. - Certifications in Google Ads, Google Analytics, or other relevant digital marketing platforms. - Familiarity with A/B testing platforms and methodologies. - Experience with CRM systems (e.g., Zoho, Salesforce). (ref:updazz.com)

Skills Required