Job Description

Key Responsibilities:-Plan and manage SEO, SEM, PPC, and display advertising campaigns focused on forex and remittance services. - Create, optimize, and manage Google Ads, Meta Ads, and LinkedIn campaigns targeting relevant customer segments.- Manage content strategy for websites, blogs, and social media (Facebook, Instagram, LinkedIn, YouTube, X).- Monitor competitor activities and trends in the FX market to fine-tune digital marketing strategies.- Collaborate with design and content teams to produce landing pages, creatives, and campaign assets.- Track performance metrics using tools like Google Analytics, Google Tag Manager, and CRM platforms.- Ensure all digital marketing activities comply with financial advertising regulations and company policies.- Generate weekly/monthly performance reports and suggest improvements for ROI.Qualifications & Skills:- Bachelor's degree in Marketing, Business, Finance, or a related field.- 1-5 years of digital marketing experience; forex or financial services experience is preferred.- Strong understanding of Google Ads, Meta Business Suite, LinkedIn Campaign Manager.- Proficient in SEO tools (e.g., SEMrush, Ahrefs), Google Analytics, CRM systems (e.g., HubSpot or Zoho).- Experience with email marketing platforms like Mailchimp or Sendinblue.- Solid understanding of financial compliance and digital advertising regulations.- Excellent communication, analytical, and project management skills.Nice to Have:Certifications: Google Ads, Meta Blueprint, HubSpot Inbound, etc.- Knowledge of forex platforms, trading terminology, or international remittance services.- Experience with affiliate marketing or influencer outreach in finance. (ref:updazz.com)

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