Job Description

Designation - Digital Marketing ExecutiveCompany: Astin Consultancy Services Pvt. Ltd.Location: Palakkad, KeralaPosition Type: Full-TimeExperience Required: 1-3 years (Digital Marketing / Performance Marketing)Department: Marketing & BrandingAbout the Company:Astin Consultancy Services Pvt. Ltd. is a globally operating recruitment and business consultancy firm headquartered in Palakkad, Kerala. We specialize in international hiring, corporate staffing solutions, and strategic business consulting. We are looking for a creative and data-driven Digital Marketing Executive to manage our digital campaigns and enhance our online presence across multiple platforms.Key Responsibilities:- Plan, execute, and optimize Google Ads and Meta (Facebook & Instagram) Ads campaigns for lead generation.- Conduct SEO (Search Engine Optimization) activities including keyword research, on-page and off-page optimization, and performance tracking.- Create and manage marketing creatives - posters, social media posts, ad banners, and short videos for campaigns.- Develop, monitor, and analyze lead generation strategies to ensure maximum ROI.- Collaborate with the design and content teams to ensure brand consistency across all digital channels.Track campaign performance using tools like Google Analytics, Meta Business Suite, and prepare performance reports.Suggest new digital marketing strategies to increase brand awareness and client engagement.Required Skills & Competencies:- Hands-on experience with Google Ads and Meta Ads Manager.- Strong knowledge of SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).- Experience in lead generation campaigns and audience targeting.- Proficiency in Canva / Adobe tools for creative design and poster making.- Analytical mindset with the ability to interpret campaign data.- Excellent communication and time management skills.- Creativity and attention to detail in content and design.Educational Qualification: - Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.- Certification in Google Ads / Meta Ads / SEO will be an added advantage.What We Offer:- Opportunity to work with a fast-growing global consultancy brand.- Creative and collaborative work environment.- Competitive salary and performance-based incentives.- Career growth opportunities in digital and global marketing operations.Location: - Palakkad, Kerala (Candidates from Palakkad or nearby areas will be preferred)How to Apply:Interested candidates can share their updated resume and digital portfolio with the subject line:"Application for Digital Marketing Executive - Palakkad" (ref:updazz.com)

Skills Required