Job Description

Are you a hands-on digital marketer passionate about e-commerce, Google and Meta platforms? Join our dynamic marketing team as a Digital Marketing Executive, where you'll execute paid media campaigns and support SEO activities for customer acquisition and growth across Meta platforms (Facebook, Instagram) and organic search.What You'll Do:- Execute and optimise paid media campaigns on Meta (Facebook, Instagram) & Google.- Track performance metrics (CTR, CPC, CPA, ROAS) and make routine optimisations.- Implement audience targeting, retargeting, and custom audiences as shared.- Coordinate with the design team for ad copies, creatives, and landing pages.- Run basic A/B testing on creatives and audiences.- Optimise the landing pages & websites for best ad results.- Monitor and manage assigned campaign budgets.- Align campaigns with e-commerce funnels and live offers.- Prepare weekly/monthly performance reports.- Stay updated with Meta platform updates and ad guidelines.- Execute SEO tasks including:- Keyword research for products, collections, and blogs.- Updating meta titles, descriptions, headings, and image alt texts.- Optimising product and category pages on Shopify.- Uploading blogs and ensuring SEO checklists are followed.- Supporting internal linking and basic on-page optimisation.- Coordinate with content, design, and tech teams for smooth execution.- Support revenue growth through consistent execution and optimisation.What We're Looking For:- Minimum 1 year of hands-on experience in digital marketing.- Practical experience with Meta Ads.- Basic working knowledge of SEO execution.- Familiarity with Shopify, GA4, and Google Search Console.- Exposure to D2C or e-commerce brands.- Understanding of customer journey and performance metrics.- Good communication and coordination skills.- Detail-oriented and execution-focused mindset.Bonus if you have:- Meta Blueprint certification.- Experience with Google Ads.- Experience working on SEO tools (Ahrefs, SEMrush, Ubersuggest). (ref:updazz.com)

Skills Required