- Plan and execute all digital marketing activities, including but not limited to Organic and Sponsored Campaigns on search and social media, marketing database and email marketing campaigns.- Establish, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).- Identify trends and insights, and optimize spend and performance based on the insights.- Identifies critical conversion points and drop off points on the website and optimize user funnels to improve conversion rate.- Collaborate with cross functional teams to create landing pages and optimize user experience.- Establish a digital marketing team by recruiting, orienting, training and appraising employees. (ref:updazz.com)
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