Job Description

:SearchEngineACE is a dynamic and innovative IT company seeking a highly motivated and skilled Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will play a crucial role in developing and implementing our digital marketing strategies to drive brand awareness, enhance customer engagement, and increase online visibility.Job Responsibilities:Develop and Execute Digital Marketing Strategies:- Collaborate with the marketing team to create and implement comprehensive digital marketing plans aligned with business objectives.- Conduct market research to identify target audiences, market trends, and competitor analysis.- Drive organic traffic, increase conversions, and enhance online presence using SEO, SEM, email marketing, social media, content marketing, and paid advertising.Manage Social Media Presence:- Optimize company's social media accounts to boost engagement, followers, and brand visibility.- Create compelling content to attract target audiences and track user engagement.- Promptly respond to comments, inquiries, and messages on social media platforms.Content Creation and Management:- Develop high-quality content for website, blog, social media, and email campaigns.- Perform keyword research and optimize content for SEO and improved search rankings.- Collaborate with stakeholders and external partners for content ideas and ensure brand consistency.Performance Analysis and Reporting:- Monitor KPIs, including website traffic, conversion rates, and social media metrics.- Generate reports using analytics tools to assess campaign effectiveness.- Provide data-driven recommendations for optimizing digital marketing strategies.Stay Updated on Digital Marketing Trends:- Stay informed about industry trends, emerging technologies, and best practices.- Continuously enhance skills through self-learning, webinars, conferences, and training sessions.Qualifications and Skills:- Bachelor's degree in marketing, communications, business, or a related field.- Proven experience as a Digital Marketing Executive or similar role.- Strong understanding of digital marketing principles, tools, and techniques.- Proficient in using digital marketing channels and platforms, including SEO, SEM, social media, email marketing, content marketing, and paid advertising.- Familiarity with website analytics tools (e.g., Google Analytics, Google Search Console) and social media management tools.- Excellent written and verbal communication skills with a keen eye for detail.- Creative mindset with the ability to develop engaging content.- Strong analytical and problem-solving skills, with a data-driven approach.- Ability to manage multiple projects, prioritize tasks, and meet deadlines.- Familiarity with industry-standard marketing software and tools (e.g., CRM systems, marketing automation tools) is a plus. (ref:updazz.com)

Skills Required