Job Description

- Demand Generation Specialist 2+ years - Industry: IT Software- Relevant Experience: 2+ years - Work Location: Bangalore: - Work closely with the sales team in identifying target markets, target accounts and services to be covered in the business development (lead generation) activity.- Plan and oversee segment and account level research and map the account, identify potential clients, identify key needs.- Oversee Contact database management - data sourcing, contact qualification, classification, communication and updates.- Plan out lead generation campaigns with the head of field marketing, including email and calling campaign plan, lead qualification follow-up and nurturing.- Oversee calling, lead qualification and handover to sales.Tracking and Reporting:- Report weekly activity and log all lead related data. - Pipeline reporting and tracking from lead to pursuit to closure. KRAs:- Development and execution of quarterly and yearly lead generation plan.- Performance indicators will include-- Quality of leads generated - Progression of leads into opportunities - Number of deal closures and new client acquisition - Value of business generated - Overall team management, training, and performance management (ref:updazz.com)

Skills Required