Job Description

The Executive - Business Strategy role supports the planning and execution of data-driven advertising and business strategies across digital platforms. The role involves assisting with campaign strategy development, performance analysis, audience insights, and post-campaign reporting, while working closely with sales, ad operations, product, and analytics teams. The executive will help translate business objectives into actionable strategies, contribute to strategy decks and insights, and stay updated on digital advertising trends.
What You'll Do

• Support solution-led, KPI-driven narratives through data analysis, insights, and performance reporting across Anymind and POKKT.
• Analyze platform data to identify relevant audience cohorts aligned to advertiser objectives.
• Assist with measurement frameworks, campaign tracking, KPI mapping, and benchmark comparisons.
• Contribute to expanding POKKT's non-gaming use cases via research on new formats, environments, and regional insights.
• Create strategy decks, insights summaries, and post-campaign reports for sales and stakeholders.
• Collaborate with sales, ad ops, product, and analytics teams to align strategy with inventory and measurement.
• Track industry trends and competitor benchmarks to strengthen strategic planning.

Who You Are

• Graduate / Postgraduate / MBA in BMM or related discipline
• Preferred experience of 1-2 years in the digital ecosystem; freshers (0-2 years) may also be considered if they demonstrate strong digital media knowledge
• Prior certification, coursework, or internship experience in digital media / digital marketing is highly desirable

Why You'll Love It

• Competitive salary
• Performance review (2 times a year)
• Annual leaves
• Private medical insurance
• Creative office environment.
• Work in a professional and dynamic environment
• Good chance to explore new trends in the digital market
• Advanced AI tools for all positions

Skills Required