Job Description

Job Title: Executive - Business Development for Sharda Skills Executive Development Program

Department:

Sharda Skills

Location:

Sharda University

Job Purpose:

To generate and nurture leads for various

online and offline training programs

across

corporates, schools, colleges, hospitals, and manufacturing industries by leveraging digital platforms, regular follow-ups

, and effective communication, ultimately converting leads into paid training partnerships.

Key Responsibilities (KRAs):

Lead Generation & Prospecting

Identify and generate potential leads using online platforms such as

LinkedIn, Naukri, Justdial, and other B2B databases.

Build a robust

lead funnel

for different training categories (Soft Skills, Career Counseling, Technical Training, etc.). Research and identify potential clients across

corporates, schools, colleges, hospitals, and manufacturing units.

Lead Qualification & Categorization

Maintain, track, and categorize all leads in CRM or Excel sheets under

IQL (Information Qualified Lead), MQL (Marketing Qualified Lead), and SQL (Sales Qualified Lead)

. Conduct

regular follow-ups, calls, and email communication

to nurture leads through the sales funnel. Gather detailed information about client needs, training interests, and budget to assess lead potential.

Client Communication & Relationship Building

Schedule

introductory calls and meetings

with key decision-makers such as HR heads, principals, training coordinators, and corporate L&D managers. Present organization's training offerings professionally through online/offline meetings or presentations. Maintain strong relationships with potential and existing clients to ensure long-term engagement.

Conversion & Sales Closure

Coordinate with internal teams for proposals, quotations, and presentations. Follow up on proposals and close deals to convert leads into

paid training opportunities.

Ensure

monthly and quarterly targets

for lead conversion and revenue generation are met.

Database Management & Reporting

Maintain an updated lead tracker and CRM database. Prepare and share

weekly and monthly reports

on lead generation, conversion status, and client meetings. Provide actionable feedback to improve marketing and outreach strategies.

Coordination & Collaboration

Collaborate with the

Training, Marketing, and Operations

teams for smooth delivery of finalized programs. Provide market insights and feedback on trends, competitor activities, and client expectations.

Key Skills Required:

Excellent verbal and written communication skills Strong networking and interpersonal skills Proficiency in LinkedIn and other online lead-generation tools Ability to handle client communication professionally Target-driven, organized, and self-motivated Basic knowledge of CRM tools and lead management processes

Educational Qualification & Experience:

Bachelor's or Master's degree in

Business Administration / Marketing / Education Management / HR or related fields

1-3 years of experience in

Business Development, Inside Sales, or Client Acquisition

(preferably in education, training, or HR industry)

Performance Indicators (KPIs):

Number of leads generated per month Quality and conversion ratio of IQL ? MQL ? SQL Number of meetings fixed with decision-makers Number of training deals closed and revenue generated Client satisfaction and repeat business rate
Job Types: Full-time, Permanent, Contractual / Temporary
Contract length: 12 months

Pay: Up to ₹30,000.00 per month

Work Location: In person