Job Description

Job Title:

Sales Executive - B2B Sales

Department:

Sales & Channel Development

Reporting To:

Area Sales Manager (ASM)

Location:

Field Operations (Area Level)

(JD):

The

Sales Executive

is responsible for executing the

franchisee-driven solar pump sales model

at the area level. This role requires a combination of

channel development, field sales execution

, and

coordination

between key stakeholders -- including

franchisees, farmers, and back-office teams

.

The Sales Executive will visit and appoint

Strategic Retail Outlets (SROs)

, engage with farmers, conduct live demos, and generate direct orders in assigned villages. The position also involves developing franchisees, aligning sales with

government subsidy schemes

, ensuring

lead-to-order conversion

, and maintaining

portal readiness

.

Key Responsibilities:

Visit, appoint, and manage

Strategic Retail Outlets (SROs)

in the assigned area. Develop and manage

10-15 franchisees

to ensure consistent order generation, lead tracking, and reporting to the ASM. Conduct

3-4 village visits daily

to meet farmers and identify sales opportunities. Generate awareness about

solar pumps

,

subsidy schemes

,

product benefits

, and

financing options

. Organize

demos, roadshows, and farmer meetings

using demo kits and branding materials. Record

leads, follow-ups, and farmer feedback

digitally (Google Forms/Sheets). Ensure farmers complete

eligibility checks and documentation

before portal opening. Support franchisees by

generating leads

and

routing customer inquiries

. Assist in

resolving farmers' issues

during portal cycles. Participate in

referral campaigns

and gather feedback post-installation. Submit

daily activity reports

(visits, leads, demos, conversions) to ASM.

Competency Expectations:

Customer Orientation:

Strong communication and rapport-building with farmers.

Field Execution:

Comfortable with extensive rural travel and daily field visits.

Product Knowledge:

Able to explain product benefits, ROI, and subsidy process clearly.

Digital Readiness:

Basic knowledge of mobile apps and Google Sheets/Forms for lead entry.

Result Orientation:

Target-driven, focused on lead conversion and sales performance.

Problem-Solving:

Capable of resolving farmer queries and escalating issues effectively.
Job Type: Full-time

Application Question(s):

What is your current location (please mention your area and city)
Work Location: In person