Job Description

Job Summary:
The Executive for Ad Sales/Space Marketing will support the Ad Sales Manager in driving advertising revenue for the print media division. This role involves selling advertising space in print publications (newspaper), building and maintaining client relationships, developing sales strategies, and meeting revenue targets. The Executive will collaborate with the sales team, marketing department, and clients to ensure successful ad campaigns while contributing to the overall growth of the publication's advertising portfolio.
Key Responsibilities:
1. Sales & Revenue Generation:
o Sell advertising space in print publications to businesses, agencies, and individual clients.
o Identify and pursue new sales leads to expand the client base.
o Meet or exceed monthly and quarterly revenue targets set by the sales department.
o Prepare and present sales proposals, rate cards, and media kits to prospective clients.
2. Client Relationship Management:
o Build and maintain strong, long-term relationships with advertisers and media agencies.
o Understand client needs and recommend tailored advertising solutions to meet their marketing goals.
o Handle client inquiries, negotiate contracts, and ensure timely delivery of ad placements.
3. Market Research & Strategy:
o Conduct market research to identify trends, competitors, and opportunities in the print media advertising space.
o Assist in developing creative sales strategies to attract new advertisers and retain existing ones.
o Collaborate with the marketing team to design promotional campaigns or special ad packages.
4. Team Support & Coordination:
o Assist the Ad Sales Manager in training and mentoring junior sales staff.
o Coordinate with the design and production teams to ensure ad specifications and deadlines are met.
o Provide regular updates and reports on sales performance, pipeline, and client feedback.
5. Administrative Duties:
o Maintain accurate records of sales transactions, client contracts, and payment schedules.
o Monitor ad placements to ensure compliance with client agreements and publication standards.
o Prepare weekly/monthly sales reports for management review.
Working Conditions:
Office-based with occasional travel for client meetings or industry events.
Job Specification: Executive - Ad Sales/Space Marketing (Print Media)
Qualifications:
Education: Bachelor's degree in Marketing, Business Administration, Communications, Media Studies, or a related field.
Experience:
Minimum of 1-3 years of experience in advertising sales, preferably in print media or a related industry (e.g., digital media, outdoor advertising).
Certifications (Optional): Certification in Sales, Marketing, or Media Management is a plus.
Skills & Competencies:
1. Sales & Negotiation Skills:
o Strong ability to pitch, negotiate, and close deals with clients.
o Proficiency in creating compelling sales presentations and proposals.
2. Communication Skills:
o Excellent verbal and written communication skills to interact with clients and internal teams.
o Ability to explain complex advertising concepts in a clear and persuasive manner.
3. Interpersonal Skills:
o Relationship-building skills to foster trust and loyalty with clients and colleagues.
o Team player with the ability to collaborate across departments.
4. Analytical Skills:
o Ability to analyze market trends, client needs, and sales data to inform strategies.
o Basic understanding of ROI metrics for advertising campaigns.
5. Technical Skills:
o Microsoft Office Suite (Excel, PowerPoint, Word).
o Knowledge of print media production processes (e.g., ad sizes, layouts) is an advantage.
6. Time Management:
o Ability to prioritize tasks and manage multiple client accounts under tight deadlines.
Personal Attributes:
Self-motivated and results-driven with a proactive approach to problem-solving.
Creative thinker with a passion for marketing and storytelling through advertising.
Resilient and adaptable to the evolving media landscape (e.g., competition from digital platforms).
Professional demeanor with a customer-centric mindset.
Physical Requirements (if applicable):
Ability to travel for client meetings or industry events as needed.
Comfortable working in a fast-paced office environment.
Preferred Qualifications:
Prior experience in print media (newspapers, magazines, or trade publications).
Existing network of contacts in advertising agencies or corporate marketing departments.
Understanding of integrated marketing strategies (print + digital).

Job Type: Full-time

Benefits:

Leave encashment Provident Fund
Work Location: In person

Speak with the employer