Qualification - Graduate / MBA (Marketing, Mass Communication, Event Management, or related fields.)
Experience - 6+ years of experience in event management and social media marketing. Strong event management and vendor coordination skills. Excellent knowledge of digital marketing and social media platforms.
Salary - Upto 10 Lc CTC
Location - Delhi
Key Responsibilities
Exhibition & Event Management
Plan, organise, and execute national and international exhibitions, trade shows, expos, and industry events related to metal recycling, scrap processing, or manufacturing.
Coordinate booth design, branding elements, product displays, and promotional materials.
Liaise with event organisers, vendors, fabricators, logistics partners, and internal teams for smooth execution of events.
Prepare event budgets, timelines, checklists, and post-event reports.
Manage on-site operations, including setup, guest engagement, lead capture, networking, and competitor analysis.
Maintain an annual exhibition/event calendar and propose participation strategies for maximum ROI.
Social Media & Digital Marketing
Develop and implement social media strategies across platforms like LinkedIn, Facebook, Instagram, YouTube, and industry forums.
Create engaging content related to metal recycling processes, plant operations, machinery, sustainability, and industry updates.
Manage daily postings, stories, reels, videos, and community interactions.
Design and monitor paid campaigns to boost brand visibility and lead generation.
Track performance through analytics tools and provide monthly social media performance reports.
Enhance website content, SEO ranking, and digital presence to attract new clients and suppliers.
Branding & Communication
Develop marketing collaterals such as brochures, catalogues, videos, banners, and press releases.
Maintain consistency in brand voice across all platforms and events.
Collaborate with operations and technical teams to simplify technical information into customer-friendly visual content.
Drive sustainability-based communication campaigns aligning with recycling and circular economy themes.
Lead Generation & Market Research
Generate leads through exhibitions, digital marketing activities, and networking.
Conduct competitor analysis, industry trend reviews, and market surveys.
Build and maintain a database of potential clients, suppliers, and business partners.
Monitor metal recycling market news, scrap prices, and industry events to support business development.
Job Type: Full-time
Pay: Up to ₹1,000,000.00 per year
Work Location: In person
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