Job Description

About this Role:India's biggest integrated personal finance app, ET Money, is looking to hire a high-caliber copywriter. As part of the creative team, person would be responsible for writing attention-grabbing copies that help differentiate ET Money, increase engagement, and drive business growth. Ideal candidate will be writing copies across various media, including push, whatsapp, paid marketing, social, e-mailer, and landing pages.To be successful in the role, one needs to be a master of craft, producing clear, compelling copies while understanding the strategy and concept behind the work & need to collaborate with internal teams to understand business objectives and execute innovative copy ideas & must have a passion for writing short- and long-form copy, strong conceptual and storytelling skills, and acute attention to detail.This role requires a strong command of grammar and style and a desire to explain complex concepts in a way a layperson can understand.Roles & Responsibilities:1. You shall be responsible for writing, editing, and proofread high-quality copy for various platforms including social media, emails, push, landing pages etc.2. You shall be responsible for developing creative concepts and innovative ideas for brand campaigns3. You shall be collaborating with the marketing team to ensure all content aligns with brand guidelines and marketing objectives.4. You need to understand industry trends, target audiences, and competitors to create relevant and impactful copy.5. You shall be working closely with designers, and other team members to bring content to lifeSkill sets:- You must have 3 years of experience with copywriting.- You must have a bachelor's degree in Mass Communication, English, or a related field.- You must have outstanding verbal and written communication skills.- You need to be expertise in stakeholder management.- You should have relentlessly high-quality standards and give extreme attention to details.- You should be able to work independently and collaboratively in a fast-paced environment- You should be able to adapt to writing style to different audiences and platforms.- You should have a strong portfolio showcasing a variety of written work. (ref:updazz.com) '