Essence | Associate Director Media Planning Gurgaon, India

Year    Gurgaon, Haryana, India

Job Description

Description

Position at Essence

About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oreal and the Financial Times. The agency is more than 1,800 people strong, manages $4B in annualized media spend and deploys campaigns in 106 markets via 20 offices in APAC, EMEA and North America.

Visit for more information and follow us on Twitter at @essenceglobal.

About the role

Media Planners are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.

Some of the thing's we'd like you to do:

  • Audience research in syndicated and 1st party data sources
  • Creative spec management
  • Creation of tactical plan presentation and supporting media plan templates
  • Creation of campaign analysis plan templates
  • Oversee the successful launch of campaigns using the "Launch Tracker"
  • Maintain accuracy and timely updates of deliverable tracking documents for team
  • QA of media plan set up conducted by various Activation team members
  • Collate commentary on media performance and conduct first review on quality
  • Adherence to team quality standard for reporting template and delivery
  • Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
  • Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
  • Use understanding of campaign performance to contribute content to campaign wrap-up presentations
  • Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
  • Manage accurate forecasts, media plans, and all key media planning documentation
A bit about yourself:
  • At least 6-8 years' experience in digital media, advertising, marketing
  • Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
  • Experience with Media Research Tools (ComScore, GWI, TGI, YouGov)
  • Experience in running Display, Video and Direct Response performance-driven digital media campaigns
  • Ability to provide and meet forecasts of expected return of media investment
  • Strong organizational skills with a keen ability to prioritize and multitask.
  • Proven problem-solving skills and ability to think outside of the box
  • Ability to work independently and collaborate in a team environment
  • Detail oriented and responsive, deadline-driven with strong reasoning skills
  • Lead by example while motivating and coaching juniors on the team
  • Manage Performance Development Cycle and Review process for juniors
What you can expect from Essence

Essence's mission is to make advertising more valuable to the world. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.

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Job Detail

  • Job Id
    JD2963133
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Gurgaon, Haryana, India
  • Education
    Not mentioned
  • Experience
    Year