Job Description

The Role
ESG Digital Marketing Specialist
The Team
The S&P Global Sustainable1 ESG marketing team is a new team, founded to build awareness of S&P Global's in-depth ESG intelligence providing financial institutions, corporations and governments an unmatched level of clarity and confidence to successfully navigate the transition to a sustainable future. As part of the new ESG organization - with strong partnership to the business divisions and enterprise marketing team - we focus on providing value to clients, building our brand awareness, and driving front-end pipeline. We value teamwork, drive ideas with data, and execute in a meaningful and inclusive way to our internal stakeholders and external clients. The business has a casual and friendly atmosphere with an entrepreneurial spirit. It is crucial that you thrive in a fast-paced, performance-based culture to be successful within our organization.
The Impact
The S&P Global Sustainable1 ESG digital marketing specialist will be responsible for developing and managing the Sustainable1 website, as well as social media promotion for key digital campaigns on Sustainable1 channels. The role will work under the direction of the Global ESG Digital Strategy Lead, as well as in partnership with marketing team stakeholders, to create digital content in a variety of innovative formats to inform the transition to a sustainable future.
What's in it for you?
Develop highly visible, digital content to inform the transition to a sustainable future
Work in a new ESG marketing team, as part of a Fortune 500 company that is over 150 years old
Support S&P Global's 'one voice' ESG solutions portfolio and thought leadership program
Explore innovation opportunities
Responsibilities
Website - create optimized webpages on the Sustainable1 website for key campaigns. Improve the UX experience and user journeys on the site. Manage the creation of content within the team's content schedule and in the content management system. Execute on new concepts and develop innovative ideas, such as data visualization, infographics and interactive media
Development support - work with Development teams to deliver new web experiences on the Sustainable1 website, create user stories using Axure DevOps to provide clear specs
Social media - manage the Sustainable1 social channels and promote global campaigns on Sustainable1 accounts, whilst consistently implementing best practices. Incorporate the use of innovative, interactive assets to increase engagement
Digital Reporting - support scorecard reporting on digital marketing assets. Deliver monthly reporting for web and social media channels, highlighting the level of growth and awareness of Sustainable1
Digital marketing - execute initiatives for SEO, SEM, Display, and Social, in both organic and paid channels, partnering with the marketing team to advocate for best practices and reporting.
What We're Looking For:
The ideal candidate will possess digital content management and social media experience, as well as demonstrate a keen interest in accelerating the transition to a low carbon, sustainable and equitable future. Detailed-oriented and an innovative mindset are critical, as is an enjoyment of learning and diving into new and unfamiliar topics while maintaining a focus on our strategic goals. Strong written and communication skills are critical, as is the ability to be a strong individual leader and contributor. The candidate must demonstrate their ability to deliver a top quality client experience alongside strong attention to the details. Deep expertise with technical platforms such as CrownPeak, Adobe, Hootsuite, Axure DevOps, Microsoft Teams, Microsoft Office is essential.
Qualifications
Bachelor's degree or equivalent experience: signficant digital content management experience
Advanced knowledge of technical platforms (CrownPeak, Adobe), technologies, trends, and web analytics systems (Omniture, GA)
Social media management experience, using Hootsuite and advanced knowledge in key social media channels (LinkedIn, Twitter, Instagram, WeChat) including organic and paid campaigns
Able to demonstrate a deep understanding of the digital world
Experience of using Axure DevOps or an equivalent software to create user stories for the Sustainable1 website
Familiarity with keyword placement and other SEO best practices
Knowledge of digital marketing channels used to build B2B marketing campaigns
Outstanding communication/organization skills, entrepreneurial mindset and great research skills
Ability to work both as part of a team and independently to problem-solve using own initiative
Excellent organizational and time management skills
Ability to work in a fast-paced and changeable environment
Ability to collaborate with others beyond one's reporting line
Preferred Qualifications:
Understanding of financial markets and business environment including implications to S&Ps analytical products and services is a plus.
Customer service oriented, highly organized, and has a high sense of urgency.
Experience with collaboration in a team oriented, global, and multi-cultural environment.
Grade Level : Grade 10 (for internal purposes)
Location : Ahmedabad/I
About S&P Global Sustainable1
S&P Global Sustainable1 is the central source for sustainably intelligence from S&P Global. Sustainable1 matches customers with the ESG products, insights and solutions from across S&P Global's divisions to help meet their unique needs. Our comprehensive coverage across global markets combined with in-depth ESG intelligence provides financial institutions, corporations and governments an unmatched level of clarity and confidence to successfully navigate the transition to a sustainable future. Our data and well-informed point of view on critical topics like energy transition, climate resilience, positive impact and sustainable finance allow us to go deep on the details that define the big picture so customers can make decisions with conviction. To learn more about Sustainable1, visit www.spglobal.com/sustainable1 .
About S&P Global
S&P Global (NYSE: SPGI) is the world's foremost provider of credit ratings, benchmarks and analytics in the global capital and commodity markets, offering ESG solutions, deep data and insights on critical economic, market and business factors. We've been providing essential intelligence that unlocks opportunity, fosters growth and accelerates progress for more than 160 years. Our divisions include S&P Global Ratings, S&P Global Market Intelligence, S&P Dow Jones Indices and S&P Global Platts. For more information, visit www.spglobal.com .
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Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.
US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.
----------------------------------------------------------- 20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)
Job ID: 276144
Posted On: 2022-08-22
Location: Mumbai, Maharashtra, India