Job Description

Marketing executive - Field

Freshers are welcome

Location: Salem, Karur

Should be willing to travel extensively within the area given

Job Summary:

The

Field Marketing Executive

will be responsible for driving brand visibility, lead generation, and demand creation across assigned territories by working closely with the sales team, channel partners, contractors, and end customers in the engineering and electricals market. The role focuses on on-ground marketing activities, relationship building, and supporting sales growth.

Key Responsibilities:

Execute field marketing activities such as product promotions, roadshows, dealer meets, and technical demos

Engineering Field Knowledge good to have

Work closely with sales teams to support lead generation and conversion Build and maintain strong relationships with distributors, retailers, contractors, consultants, and OEMs Promote engineering and electrical products (switchgear, cables, panels, automation, lighting, etc.) to target customers Support new product launches and ensure correct product positioning in the market Coordinate branding activities such as signage, POS materials, and merchandising at distributor/retailer

Reporting & Analysis:

Maintain daily/weekly sales reports and market feedback. Analyze sales data to track performance and forecast demand. Provide inputs on pricing, product feedback, and consumer trends.

Key Requirements:

Bachelor's degree in engineering

, Marketing, Business, or a related field. Strong negotiation, communication, and interpersonal skills. Engineering background good to have Ability to travel extensively within the assigned territory.
Job Type: Full-time

Pay: Up to ?20,000.00 per month

Work Location: In person