GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.
With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.
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We believe that innovative technology starts with the best talent and have been ranked one of in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team
About Us
The bidding team is responsible for developing and maintaining our real-time advertising bidder and the data processes generating the index files powering it. Our bidder currently receives ~500k transactions per second on AWS infrastructure typically responding to internal bid requests in under 10ms. This is a high-volume low-latency system and the team focuses on technical excellence in C++, perl, and python to continuously improve cost performance while bringing new features and optimization strategies to market for our customers.
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