An individual who has experience in managing cross-functional roles within the Employer Branding domain.
Help facilitate communication, campaign, and content review support for Marketing/ Corp Comm and IC functions - this will be a floater role with cross-collaborative expertise and needs.
Boost our brand presence by managing effective channel strategy, digital tactics, and a mix of content formats for global employer branding/marketing activities and campaigns.
Collaborate with senior executives and business leaders to understand their talent branding and communication needs and help with respect to channel strategies and campaigns.
Lead specific initiatives that may have close alignment with HR/TA and serve as a liaison between HR, TA, and social media to ensure recruitment campaigns are handled efficiently.
Audit and standardize company messaging for all platforms to ensure a consistent voice, personality, and visual identity for the brand across all channels.
Key skills:
Strong employer branding and corporate communication domain knowledge
Experience working in brand marketing and a corporate communication role with talent marketing or employer branding expertise.
Detail-oriented with strong written and verbal communication skills
Ability to identify trends and turn insights into recommendations.
Ability to demonstrate a successful experience managing social media strategy and execution (e.g., LinkedIn or similar social recruiting/attraction channels)
Experienced in managing processes and governance across communication channels and ability to deploy and lead collaborative channels like enterprise social platforms.
Essential tasks & responsibilities:
Ensure organizational initiatives and projects are successfully communicated to employees and stakeholders - Plan, edit, and write content for a variety of corporate communication and internal communication mediums.
Manage cross-functionally to unite resources and influence teams and stakeholders across the business.
Work with marketing team colleagues to ensure consistency and alignment between internal and external messaging, activations, and experiences.
Creating and sharing regular reports along with following up on the actionable insights (based on analytics and KPIs)
Responsibility for ensuring that the employer branding page (maybe careers/culture page) is updated with the latest information across social presence.
Qualification & competencies:
BA / MA in communications or a related field. A degree in Journalism, English, or Communications is preferred.
5-8 years of experience in marketing, communications, or a related discipline; experience in a high-tech or other fast-paced, disruptive environment is a plus
High level of strategic knowledge, internal and external communications experience, energy, commitment, and enthusiasm
Outstanding written and verbal communication skills required
Experience in coordinating and/or developing presentation decks, videos, graphic design, etc.
A brilliant communicator and highly creative writer experienced in crafting compelling messaging and narratives; can generate and execute 'breakout' ideas
Areas of knowledge in these domains will be key/ supportive - Employer branding, Internal communication, Corporate Communication, Marketing Communication, Digital Marketing, Integrated Marketing
Advantage Zensar:We are a digital solutions and technology services company that partners with global organizations across industries to achieve digital transformation. With a strong track record of innovation, investment in digital solutions, and commitment to client success, at Zensar, you can help clients achieve new thresholds of performance. A subsidiary of RPG Group, Zensar has its HQ in India, and offices across the world, including Mexico, South Africa, the UK, and the USA.Zensar is all about celebrating individuality, creativity, innovation, and flexibility. We hire based on values, talent, and the potential necessary to fill a given job profile, irrespective of nationality, sexuality, race, color, and creed. We also put in policies to empower this assorted talent pool with the right environment for growth.