Sr Brand Manager- Marketing
- Ensures that the brand\'s equity is nurtured & nourished in keeping with strategic objectives.
- Assists in developing and executes the marketing & branding strategy to improve market share and reach.
- Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion.
- Co-ordinates with sales department to implement & monitor marketing initiatives for the brand.
- Ensures effective media evaluation & planning attain maximum ROI by co-ordinating with key media providers for the Brand.
- Planning, strategising and ensuring the implementation of the strategies to achieve the brand objectives.
- Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.
- Understands & defines the brand identity & align all the brands\' plans accordingly
- Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity
- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity
- Coordinates with R&D for product conceptualisation, positioning, new product development etc.
- Scans the business environment to explore options for revenue generation from new and existing customers
- Develops and executes plans for brand extension.
- Develops annual plans and budgets for the brand.
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