Job Description

Job Role Task Sheet - Email & WhatsApp Marketing Manager (Freelancer/Remote)

1. Strategy & Planning

Develop and implement monthly

Email & WhatsApp marketing calendars

aligned with sales goals (new launches, offers, festivals). Segment customers based on purchase history, engagement, and interests. Create automation workflows (welcome series, cart abandonment, post-purchase, re-engagement).

2. Email Marketing

Write

engaging, brand-consistent copy

for newsletters, product updates, offers, and educational content. Design visually appealing emails (using tools like Mailchimp, Klaviyo, or similar). Run

A/B tests

on subject lines, designs, and CTAs to optimize performance. Maintain and grow

email subscriber list

(clean inactive contacts, ensure deliverability).

3. WhatsApp Marketing

Draft

WhatsApp campaigns

(offers, product updates, promotions, educational content). Set up and manage

WhatsApp Business API/automation platforms

(Wati, Zoko, Interakt, etc.). Ensure compliance with

WhatsApp guidelines

(opt-ins, avoiding spam). Manage

broadcast lists

and create personalized message flows.

Build & manage a WhatsApp Community:

Create and moderate an official

WhatsApp Community

. Share exclusive deals, updates, humor content, and product education. Encourage customer interaction and user-generated content. Collect feedback and insights directly from active members.

4. Community Engagement

Respond to customer queries on WhatsApp promptly. Foster discussions and engagement inside the WhatsApp Community. Collect and leverage customer feedback for product and marketing improvements.

5. Analytics & Reporting

Track open rates, click-through rates (CTR), conversions, unsubscribes, and ROI for email. Track delivery rate, read rate, click-throughs, and conversions for WhatsApp. Measure

WhatsApp Community growth and activity

(joins, engagement, retention). Prepare

monthly performance reports

with insights and improvement suggestions.
Job Types: Fresher, Freelance
Contract length: 6 months

Pay: ?11,000.00 - ?12,000.00 per month

Work Location: Remote