Monday to Saturday (Last Saturday of every Month is off)
Timings:
11:30 AM to 8:30 PM
Key Responsibilities
Plan, execute, and optimize
email and WhatsApp marketing campaigns
for both B2C (clients) and B2B (artists) segments.
Work with AI tools (like ChatGPT, Jasper, Mailmodo AI, etc.) to draft, personalize, and A/B test content at scale.
Set up dynamic and personalized drip campaigns, nurture sequences, and retargeting workflows.
Use data analytics and AI-based insights to improve open rates, CTRs, conversions, and reduce churn.
Maintain hygiene of mailing lists, segmentation, and compliance with WhatsApp and email regulations (e.g., GDPR, TRAI).
Collaborate with design, product, and business teams to align messaging with ongoing initiatives.
Track KPIs and prepare weekly performance dashboards with actionable insights.
Requirements
What We're Looking For
2-4 years of experience in email and/or WhatsApp marketing roles.
Proficiency in marketing platforms like
Mailchimp, Sendinblue, Mailmodo, WebEngage
, or similar.
Awareness or prior use of
AI tools
for copywriting, audience segmentation, or campaign optimization.
Strong copywriting and communication skills.
Comfort with tools like Google Analytics, CRM systems, and basic HTML (for email formatting).
A test-and-learn mindset: eager to experiment, iterate, and scale what works.
Bonus Points
Previous experience in a startup or creative/entertainment company.
Familiarity with artist or client lifecycle journeys.
Experience with SMS marketing or browser push notifications.
Job Types: Full-time, Permanent
Pay: ?45,000.00 - ?70,000.00 per month
Benefits:
Cell phone reimbursement
Commuter assistance
Flexible schedule
Food provided
Health insurance
Internet reimbursement
Leave encashment
Life insurance
Paid sick time
Paid time off
Provident Fund
Work from home
Work Location: In person
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