Job Description

key Responsibilities

(Please make sure to read the requirements and responsibilities before applying!!!)

Plan, execute, and optimize

email and WhatsApp marketing campaigns

for both B2C (clients) and B2B (artists) segments. Work with AI tools (like ChatGPT, Jasper, Mailmodo AI, etc.) to draft, personalize, and A/B test content at scale. Set up dynamic and personalized drip campaigns, nurture sequences, and retargeting workflows. Use data analytics and AI-based insights to improve open rates, CTRs, conversions, and reduce churn. Maintain hygiene of mailing lists, segmentation, and compliance with WhatsApp and email regulations (e.g., GDPR, TRAI). Collaborate with design, product, and business teams to align messaging with ongoing initiatives. Track KPIs and prepare weekly performance dashboards with actionable insights.

Requirements

2-4 years of experience in email and/or WhatsApp marketing roles. Proficiency in marketing platforms like

Mailchimp, Sendinblue, Mailmodo, WebEngage

, or similar. Awareness or prior use of

AI tools

for copywriting, audience segmentation, or campaign optimization. Strong copywriting and communication skills. Comfort with tools like Google Analytics, CRM systems, and basic HTML (for email formatting). A test-and-learn mindset: eager to experiment, iterate, and scale what works.

Bonus Points

Previous experience in a startup or creative/entertainment company. Familiarity with artist or client lifecycle journeys. Experience with SMS marketing or browser push notifications
Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Ability to commute/relocate:

Okhla, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Experience:

email and whatsapp marketing: 2 years (Required) Digital marketing: 2 years (Required)
Work Location: In person