Job Description

Overview:
Avalara is looking for a specialist who will be responsible for conceiving and managing the execution of Email Marketing programs to develop communication plans; segmentation strategies; and online engagement.


At Avalara, we are building cloud-based tax compliance solutions to handle every transaction in the world. Every transaction you make must be examined for tax \xe2\x80\x94 every cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song.


Nearly every time you make a purchase, physical or digital, there is an accompanying unique and nuanced tax compliance calculation.


The logic behind calculating taxes \xe2\x80\x94 the rules, rates, and boundaries \xe2\x80\x94 is a global, multi-dimensional puzzle of complexity, with compliance dictated by governments and applied to every business, every day.


Avalara works with businesses of all sizes, all over the world to calculate tax accurately in near real time and ensure they remit the correct returns. No company should have to expend the countless hours to manage taxes manually when they need to spend their time growing their business. Avalara ensures that business sales taxes are done right. Responsibilities: Define and drive email marketing strategy for Avalara

• Align with key stakeholders (e.g., sales & marketing leadership) to set expectations, define programs, and execute.
• Works closely with the email marketing team to deploy and execute campaigns.
• Manages daily operations of the email marketing channel \xe2\x80\x93 marketing calendar, strategy, and content.
• Has overall responsibility for A/B testing, measurement, and reporting.
• Design and manage automated email nurture marketing ensure end-to-end tracking and proper measurement.
• Conceives strategies and tactics to raise rates of mailable contacts and retention and cross selling; as well as decrease opt out rates.
• Use data to continuously optimize the email marketing program and platform.
• Partner and collaborate cross-functionally with marketing and creative teams.
• Work with Data Governance team to assist with data cleansing initiatives, as needed.
• Familiarity with the latest developments, technologies, and methodologies in email marketing and related fields.

Qualifications:

• Excellent grasp of B2B marketing, B2B selling concepts and the sales pipeline.
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and act accordingly
• Understanding the capabilities of Eloqua or similar marketing automation platforms is a huge plus.
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches.
• Comfort with CRM software \xe2\x80\x93 Salesforce
• 3-7 years\' experience in email marketing production and end-to-end campaign management
• Ability to think creatively and innovatively while having fun!

About Avalara:
About Avalara:
We\xe2\x80\x99re building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make \xe2\x80\x94 every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there\xe2\x80\x99s an accompanying unique and nuanced tax compliance calculation. The logic behind calculating taxes \xe2\x80\x94 the rules, rates, and boundaries is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.


Avalara works with businesses of all sizes, all over the world \xe2\x80\x94 from corner stores to gigantic global retailers \xe2\x80\x94 to calculate tax accurately and automatically, at speeds measured in milliseconds. That\xe2\x80\x99s a massive technical challenge, in terms of scale, reliability, and complexity, and we do it better than anyone. That\xe2\x80\x99s why we\xe2\x80\x99re growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and around the world, in Brazil, Canada, India, U.K, Belgium and across Europe.


Equal Opportunities:
Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, colour, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.