Job Description

Job Title:

Part-Time Email Marketing Specialist (AI-Driven Campaigns)

Location:

Remote / Hybrid (as applicable)

Hours:

Part-Time (15-20 hours per week)

Experience Required:

4-5 years in email marketing with proven AI-driven campaign success

About the Role

We are seeking an experienced

Email Marketing Specialist

with a strong background in leveraging

AI tools and platforms

to design, execute, and optimize email campaigns for one of our clients, US healthcare related start up company. This part-time role is ideal for someone who thrives in a fast-paced environment, understands audience segmentation, and has a data-driven approach to improving engagement, conversions, and customer retention.

Key Responsibilities

Strategy & Planning

Develop and implement targeted email marketing strategies aligned with overall business goals. Identify opportunities to integrate AI-driven personalization, predictive analytics, and automation for improved performance.

Campaign Execution

Design, build, and execute email campaigns using AI-powered tools for segmentation, content generation, and send-time optimization. Create engaging copy and visuals (with AI support where applicable) that drive opens, clicks, and conversions. Conduct A/B and multivariate testing to optimize subject lines, CTAs, layouts, and send times.

Analytics & Reporting

Monitor campaign performance metrics (open rates, CTR, conversions, unsubscribe rates, etc.). Use AI-driven insights to refine targeting and improve customer journeys. Provide regular performance reports and actionable recommendations.

Database Management

Maintain and segment email lists with a focus on data hygiene and compliance with GDPR, CAN-SPAM, and other regulations. Leverage AI to predict customer behavior, churn, and product interest.

Collaboration

Work closely with marketing, sales, and product teams to align messaging and offers. Stay up to date on AI-driven marketing trends, tools, and best practices.

Qualifications

4-5 years of hands-on experience in

email marketing

with a proven record of success. Strong experience with

AI-powered marketing tools

(e.g., HubSpot AI, Mailchimp AI, Klaviyo AI, Jasper, ChatGPT, Persado, or similar platforms). Deep understanding of

email automation

, segmentation, personalization, and lifecycle marketing. Solid copywriting and content creation skills with the ability to use AI responsibly for creative support. Proficiency with analytics platforms (Google Analytics, ESP dashboards, etc.) and A/B testing methodologies. Knowledge of email compliance and deliverability best practices. Strong organizational skills with the ability to manage multiple projects independently.

Preferred Skills

Familiarity with CRM systems and marketing automation workflows. Experience integrating email marketing with broader digital campaigns (social, paid ads, SEO). Ability to analyze customer behavior patterns using AI and translate insights into marketing actions.

What We Offer

Flexible, part-time hours (remote-friendly). Opportunity to lead innovation by applying AI in email marketing. Collaborative team environment with room to test and grow new strategies. Competitive hourly rate / retainer, depending on experience.
Job Types: Contractual / Temporary, Freelance
Contract length: 6 months

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person