Job Description

Job Title:

Email & Retention Marketing Executive

Location:

Sector 19, Udyog Vihar Gurgaon

Job Type:

Full-Time, On-Site

Experience:

1-3 Year

Industry:

D2C / Healthcare / Wellness / Consumer Health

Role Overview:

We are seeking a proactive and creative

Email & Retention Marketing Executive

to manage and grow our customer lifecycle programs. You will play a key role in driving repeat purchases, reducing churn, and increasing customer lifetime value through effective email, SMS, and retention marketing strategies.

Key Responsibilities:

Plan, create, and execute

email marketing campaigns

. Own the

customer retention journey

from onboarding to re-engagement and win-back Develop and manage

automated email flows

(welcome, cart recovery, post-purchase, feedback, etc.) Coordinate

SMS and WhatsApp marketing

initiatives in sync with email efforts Analyze performance metrics (open rates, CTR, CVR, unsubscribe rates, etc.) and optimize accordingly Collaborate with content, design, and product teams to ensure brand consistency and messaging Segment audiences and personalize communications based on user behavior and data insights Support loyalty, referral, and subscription programs to improve customer retention Conduct A/B testing for subject lines, content, CTAs, and timing

Required Skills & Qualifications:

Minimum

1 year of hands-on experience

in

email and retention marketing

(preferably in D2C or healthcare/wellness) Familiarity with

email marketing tools

like Klaviyo, Mailchimp, MoEngage, or similar platforms Strong understanding of

customer segmentation

,

lifecycle marketing

, and

CRM strategies

. Experience with tools like Google Analytics, Shopify (or other D2C platforms) is a plus Excellent communication skills and attention to detail Data-driven mindset with a passion for improving customer experience

Nice to Have:

Experience in the

healthcare, wellness, or personal care industry

Exposure to

performance marketing

and

cross-channel retention campaigns

.

What We Offer:

A collaborative and fast-paced work environment Opportunity to work with a growing D2C health brand Growth opportunities and learning across digital and performance marketing Competitive salary and benefits

To Apply:

Please send your

resume

to hr@herbalmax.in or at 7428829747.

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?35,000.00 per month

Application Question(s):

Are you comfortable with Onsite Gurgaon Location? Are you comfortable with upto 35k salary? What is your current Inhand Salary? Are you an immediate joiner?
Education:

Bachelor's (Preferred)
Experience:

Customer retention: 1 year (Required)
Work Location: In person