Job Description

Job Summary:

The Social Media Marketing Executive will be responsible for planning, creating, and executing engaging social media campaigns that align with the company's brand voice and marketing objectives. This role involves content creation, community management, analytics tracking, and collaboration with internal teams to drive engagement, leads, and brand visibility across all digital platforms.

Key Responsibilities:1. Content Strategy & Planning

Develop and implement monthly social media calendars across platforms (Instagram, Facebook, LinkedIn, YouTube, Twitter, Threads, etc.) Brainstorm creative campaigns and trending content ideas aligned with brand goals and audience interests Support marketing campaigns, events, and product launches through social storytelling

2. Content Creation & Publishing

Write engaging copy, captions, and posts tailored for different social channels Coordinate with designers, video editors, and influencers for high-quality creatives, reels, and short-form videos Ensure consistent brand voice, design language, and message across all channels

3. Community Management

Manage online communities by responding to comments, DMs, and mentions in a timely, brand-appropriate manner Build and maintain relationships with followers, influencers, and brand advocates Monitor trends, hashtags, and competitor activity

4. Analytics & Reporting

Track and analyze engagement, reach, and follower growth using tools like Meta Business Suite, Google Analytics, or Sprout Social Generate weekly/monthly performance reports with actionable insights Recommend optimization strategies for content and campaigns

5. Paid Campaigns (Optional / Plus Point)

Assist in setting up and optimizing paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) Collaborate with performance marketing teams to align organic and paid strategies
Job Types: Full-time, Permanent, Fresher

Pay: ₹16,000.00 - ₹20,000.00 per month

Work Location: In person