Job Description

About the Role

------------------


We're looking for an

Email Marketer

to own and scale lifecycle and campaign email marketing for

Zocket

and

Bacon

.
In this role, you'll take complete ownership of email--from

strategy and copy to infrastructure, deliverability, experimentation, and performance

across the full funnel. You'll work on everything from

list health and DNS authentication

to

segmentation, automation, and conversion optimization

.
If you enjoy turning

infrastructure + insights into measurable impact

, this role is for you.

What You'll Do

------------------

Lifecycle & Strategy

Own end-to-end lifecycle email strategy across acquisition, onboarding, activation, engagement, and reactivation Design and scale automated journeys that improve activation, retention, and revenue

Campaign Execution

Plan and execute email campaigns for product launches, webinars, updates, announcements, and more Manage calendars and ensure timely, high-quality execution across both brands

Copy & Messaging

Write high-converting email copy tailored to different personas and funnel stages Craft compelling subject lines and CTAs that drive opens, clicks, and conversions

Segmentation & Personalization

Segment audiences based on behavior, lifecycle stage, demographics, and CRM data Personalize emails using attributes like role, usage patterns, intent signals, and past actions

Deliverability, Compliance & Infrastructure

Own email deliverability end-to-end, including: SPF, DKIM, and DMARC setup and maintenance IP/domain warm-up strategies for new senders Maintaining list hygiene (inactive, bounced, invalid emails) Monitoring and reducing spam complaints, bounces, and unsubscribes Ensuring compliance with CAN-SPAM, GDPR, and related regulations

Performance & Experimentation

Run continuous A/B tests on subject lines, content, CTAs, layouts, and send times Track and analyze key metrics: Open rates, CTR, conversions, bounce rates, spam complaints, and unsubscribes Translate insights into clear optimizations and growth wins

Collaboration

Work closely with growth, product, and content teams to align messaging and goals

What We're Looking For

--------------------------

2-4 years of hands-on experience in email or lifecycle marketing Strong copywriting skills with a performance mindset Experience with email marketing and automation platforms Highly data-driven; comfortable analyzing results and iterating fast Solid understanding of funnels, user journeys, and conversion optimization Ability to manage multiple campaigns across brands * Experience in AI SaaS or startup environments is a plus