Design and execute email marketing campaigns to engage customers and drive business results.
Create compelling and personalized email content to enhance engagement and conversions.
Ensure accuracy and compliance with industry standards and best practices.
Analyze campaign performance and optimize future strategies based on data-driven insights.
Improve automation and personalization within email marketing efforts.
Deliverables:
Increase email distribution to three emails per brand per week.
Send Instant Valuation Tool (IVT) emails bi-weekly and execute quarterly valuation week campaigns.
Implement mortgage anniversary emails for financial services quarterly.
Dispatch new e-zine trigger emails once a month.
Use AI tools to draft personalized and efficient email content.
Enhance trigger journeys with three additional automated email sequences per brand.
Develop new email templates for property roundups, Personal Agent updates, and third-party referrals.
Analyze email campaign performance and suggest data-driven improvements.
Ensure all emails comply with industry policies and best practices.
Provide weekly, monthly, and quarterly reports on email performance.
Qualifications:
Bachelor's degree in Marketing, Communications, or a related field.
3+ years of experience in email marketing or digital communications.
Strong understanding of email marketing platforms, automation, and AI-driven personalization.
Proficiency in A/B testing, segmentation, and performance analysis.
Excellent written communication skills and attention to detail.
Experience ensuring compliance with GDPR and email marketing best practices.
Interested candidates send your resume to jobs@prognova.co
Job Types: Full-time, Permanent
Pay: Up to ₹700,000.00 per year
Experience:
Email marketing: 3 years (Required)
Work Location: In person
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