Job Description

Mindful Souls
Jaipur, Rajasthan
sayantani@mindfulsouls.com
Posted : 10 hours ago

About VGL Group

Vaibhav Global Limited (VGL) is a leading

electronic retailer of jewelry and lifestyle products

. In FY 2023-24, VGL reported a

turnover of ~$365 million

and employs

4,000+ people globally

, with

3,000+

based in Jaipur, India.

Multi-Channel Presence

VGL reaches a broad audience through its

TV, e-commerce, and digital retail platforms

:

Shop LC (USA)

-

Live broadcasts to 60M+ homes

with a strong e-commerce presence.

TJC, UK

-

Reaches 27M+ homes

through TV and digital platforms.

Shop LC Germany

-

Broadcasts to 40M+ homes

, expanding VGL's European market presence.

Ideal World (UK)

- Acquired in

2023

, a leading UK

teleshopping & digital sales platform

.

Mindful Souls

- Acquired in

2023

, a fast-growing

subscription-based e-commerce brand

focused on spiritual and wellness products.

Social Impact & ESG Initiatives

Your Purchase Feeds...

- VGL's flagship

one-for-one meal program

has provided

99M+ meals

to schoolchildren in India, the US, and the UK.

Employee Volunteering

- Encourages employees to

donate two hours monthly

for charitable activities.

Sustainability Commitment

- Focused on

renewable energy, waste reduction, and green initiatives

.

IGBC Award Winner

- Recognized for excellence in

green built environments

at its Jaipur SEZ unit. Assigned a

'Combined ESG Rating 72 (Strong)'

from ICRA ESG Ratings Limited

Talent & Culture

Humanocracy & Micro-Enterprises

- VGL fosters a

decentralized, empowered work culture

, enabling

small, agile teams

to drive innovation and ownership.

Talent Density & Meritocracy

- Prioritizing

high-performance teams, rewarding talent, and a culture of excellence

.

GPTW Certified

- Recognized as a

Great Place to Work

across India, the US, the UK, and China.

Recognition & Achievements

Top Exporter Award

- Honored by GJEPC for being

India's largest exporter of silver and colored gemstones

.

Operational Excellence

- A strong track record in

value-driven retail and customer-centric growth

.

About the Role

We're looking for a results-oriented Email Marketing Specialist to own and scale our email and SMS platform as major revenue drivers for our wellness subscription brand. This role is critical to achieving our goal of 30% of total business revenue coming from Email & SMS through campaign execution, Flow automation, and continuous optimization.



You will manage end-to-end marketing from strategy to execution across campaigns, flows, segmentation, testing, and deliverability, with a strong focus on subscription growth, retention, repeat and LTV.

-

Key Responsibilities -

Email - Klaviyo

Revenue & Strategy

Own Email & SMS revenue targets, with accountability for contributing 30% of total company revenue

Develop and execute a full-funnel strategy aligned with acquisition, conversion, retention, and reactivation goals.

Forecast channel performance and build weekly & monthly revenue plans

Campaign Management

Plan, build, and deploy weekly promotional campaigns (email & SMS)

Coordinate campaign calendars with product launches, offers, and seasonal initiatives to improve one timer sale & repeat purchases

Strategizing initiatives & plan offers to convert leads to subscribers & one timers to subscribers.

Ensure strong copy, creative alignment, and on-brand messaging optimized for conversion

Flows Automation

Own and optimize all core flows for both Subscription & One Timers, including:


o Welcome & onboarding



o Abandoned browse / cart / checkout



o Subscription upsell & cross-sell



o Post-purchase education



o Replenishment & renewal reminders



o Win-back & churn prevention



o One Timers to Subscription Conversion


Continuously improve flows through A/B testing, personalization, and behavioural triggers

Segmentation & Personalization

Build advanced segmentation based on behaviour, lifecycle stage, subscription status, and engagement

Implement engaging content and personalization to improve CTR, CVR, and revenue per recipient

SMS - Attentive

Manage SMS strategy including compliance, cadence, Opt Ins & Segmentation

Balance promotional and transactional SMS to drive revenue without increasing opt-outs

Analytics & Optimization

Track and report on key KPIs: revenue, deliverability, open rate, CTR, CVR, unsubscribe rate, churn impact

Run regular tests on subject lines, content, timing, offers, and frequency

Use insights to iterate quickly and scale what works

Cross-Functional Collaboration

Work closely with Growth, Creative, Product, and CX teams

Provide clear briefs for copy and design

Align flow messaging with product benefits and customer pain points



Job Overview


Compensation
? 1000000 Yearly


Level
Mid


Location
Jaipur, Rajasthan


Experience
5 years Years


Qualification
M.B.A


Work Mode:
Onsite


Job Type:
Fulltime