Job Description

Ecommerce


Jaipur


[email protected]


Posted : 1 day ago

About VGL Group

Vaibhav Global Limited (VGL) is a leading

electronic retailer of jewelry and lifestyle products

. In FY 2023-24, VGL reported a

turnover of ~$365 million

and employs

4,000+ people globally

, with

3,000+

based in Jaipur, India.

Multi-Channel Presence

VGL reaches a broad audience through its

TV, e-commerce, and digital retail platforms

:

Shop LC (USA)

-

Live broadcasts to 60M+ homes

with a strong e-commerce presence.

TJC, UK

-

Reaches 27M+ homes

through TV and digital platforms.

Shop LC Germany

-

Broadcasts to 40M+ homes

, expanding VGL's European market presence.

Ideal World (UK)

- Acquired in

2023

, a leading UK

teleshopping & digital sales platform

.

Mindful Souls

- Acquired in

2023

, a fast-growing

subscription-based e-commerce brand

focused on spiritual and wellness products.

Social Impact & ESG Initiatives

Your Purchase Feeds...

- VGL's flagship

one-for-one meal program

has provided

99M+ meals

to schoolchildren in India, the US, and the UK.

Employee Volunteering

- Encourages employees to

donate two hours monthly

for charitable activities.

Sustainability Commitment

- Focused on

renewable energy, waste reduction, and green initiatives

.

IGBC Award Winner

- Recognized for excellence in

green built environments

at its Jaipur SEZ unit. Assigned a

'Combined ESG Rating 72 (Strong)'

from ICRA ESG Ratings Limited

Talent & Culture

Humanocracy & Micro-Enterprises

- VGL fosters a

decentralized, empowered work culture

, enabling

small, agile teams

to drive innovation and ownership.

Talent Density & Meritocracy

- Prioritizing

high-performance teams, rewarding talent, and a culture of excellence

.

GPTW Certified

- Recognized as a

Great Place to Work

across India, the US, the UK, and China.

Recognition & Achievements

Top Exporter Award

- Honored by GJEPC for being

India's largest exporter of silver and colored gemstones

.

Operational Excellence

- A strong track record in

value-driven retail and customer-centric growth

.

We are seeking an experienced and innovative Email Marketing and Automation Strategist to lead Email Marketing for IW (Ideal World) and SMS Marketing for both IW and TJC. The ideal candidate will be responsible for developing, executing, and optimizing email and SMS campaigns to drive engagement, increase conversions, and enhance customer loyalty. This role requires a deep understanding of audience segmentation, marketing automation, and performance optimization.


#

Email Marketing (IW):

Develop and manage end-to-end email marketing campaigns, including promotional, lifecycle, and triggered campaigns. Collaborate with design and content teams to craft compelling email templates that align with brand guidelines. Segment and personalize email lists to enhance customer engagement and drive conversions. Monitor email performance, generate reports, and optimize strategies based on analytics. Implement A/B testing to maximize open rates, click-through rates, and conversion rates. Ensure email campaigns are GDPR compliant and adhere to best practices. Manage the email calendar for IW, coordinating with marketing and sales for timely promotions.
#

SMS Marketing (IW & TJC):

Design and execute SMS marketing campaigns to engage and retain customers. Strategize and implement segmentation for targeted SMS blasts to drive sales and enhance brand presence. Monitor delivery rates, CLICK rates, and conversions for SMS campaigns. Coordinate with cross-functional teams to ensure consistent messaging across all touchpoints. Identify opportunities for automation and personalization within SMS channels.
#

Automation & Optimization:

Create automated email and SMS journeys, including welcome series, re-engagement, and post-purchase follow-ups. Leverage marketing automation platforms to optimize campaign performance and lifecycle marketing. Identify and execute opportunities for process improvements and automation efficiencies.

Maintain and optimize customer data for effective targeting and personalization

Job Overview

Compensation

? 500000-600000 Yearly

Level

Job Level -3

Location

Jaipur

Experience

2-4 years Years

Qualification

Bachelor's degree

Work Mode:

Onsite

Job Type:

Fulltime