Job Description

Industry:

Baby formula & baby products eCommerce

Location:

Remote (India)

About the Role

We are looking for an

Email Marketing Specialist

with strong hands-on experience in

Klaviyo

and a solid understanding of

Shopify eCommerce

. This role focuses on

building, optimizing, and scaling automated lifecycle flows

across

email, SMS, and app push notifications

to drive revenue, retention, and customer trust.

This is

not

a basic newsletter role.

Key ResponsibilitiesEmail & SMS Flows (Automation)

Build, optimize, and manage Klaviyo flows including:

Welcome series Abandoned cart & abandoned browse Post-purchase education & cross-sell Subscription retention & churn prevention Win-back & re-engagement SMS automation flows aligned with email (cart, post-purchase, retention)

Campaign Planning

Plan and execute

email & SMS campaigns

(promotions, launches, seasonal events) Create campaign calendars aligned with business goals Segment audiences for campaigns vs flows Coordinate timing between email, SMS, and push notifications

App Push Notifications

Set up and optimize

app push notification flows

Align push notifications with lifecycle stages (cart, reorder, subscription reminders) Ensure messaging is non-spammy and conversion-focused

Shopify & Data Understanding

Use Shopify events and customer behavior for segmentation Work with product, collection, and subscription data Understand customer lifecycle stages (new, repeat, subscriber, churn risk)

Copy & Performance

Write or collaborate on

clear, trust-focused copy

(parent-friendly tone) A/B test subject lines, CTAs, content blocks, and timing Track and improve: Open rate Click-through rate (CTR) Conversion rate Revenue per recipient

Optimization & Reporting

Monitor flow and campaign performance weekly Improve underperforming automations Recommend new lifecycle and automation opportunities

Required Skills & Experience

2+ years of hands-on Klaviyo experience

understanding of

Shopify eCommerce

Proven experience building

email and SMS flows (automation)

Experience with segmentation, conditional logic, and dynamic content Ability to plan and execute lifecycle-based campaigns

Portfolio Requirement

Please include a

portfolio or examples

showing:

Email and/or SMS flows you've built or optimized Screenshots of Klaviyo flows (logic + structure) Performance metrics (if available) Shopify or DTC brands you've worked with

Applications without a portfolio or examples will not be considered.

Nice to Have (Bonus)

Subscription eCommerce experience App push notification experience Experience in baby, health, or wellness brands Experience with Postscript or other SMS tools

Compensation

Competitive monthly salary (based on experience) Long-term, stable role with growth potential

How to Apply

Please share:

Your

portfolio or Klaviyo flow examples

Shopify brands you've worked with Your

expected monthly salary (INR)

Availability / notice period
Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

Paid sick time
Education:

Bachelor's (Preferred)
Experience:

Email marketing: 2 years (Preferred) klaviyo: 1 year (Preferred) shopify: 1 year (Preferred)
Work Location: Remote