This role is not for someone who simply understands email marketing.
It is designed for a specialist who fully lives the discipline, someone who thinks in flows, anticipates customer segments, and naturally gravitates toward subject line experimentation and performance optimization.
We are seeking a dedicated Email Marketing Specialist with deep lifecycle marketing expertise, particularly within eCommerce and DTC environments. You will own the email channel end-to-end for one or more brands, driving revenue, retention, and customer engagement through strategic automation and high-performing campaigns. From concept through execution and analysis, you will be accountable for every send, every metric, and every key performance outcome.
If testing send-time variations feels as exciting as creative brainstorming, and deliverability dashboards are as regularly checked as social feeds, this position was built for you.
Key Responsibilities
Own full-funnel email marketing across DTC/eCommerce brands and select client accounts
Architect, execute, and refine automated lifecycle flows (welcome, post-purchase, win-back, cart recovery, upsell, etc.)
Build and manage promotional calendars for launches, campaigns, and seasonal initiatives
Write high-impact subject lines, preview text, and conversion-focused email copy
Collaborate with designers to ensure strong visual communication and clear CTAs
Manage segmentation strategies, list growth, and list hygiene best practices
Conduct continuous A/B testing across creative, timing, messaging, and frequency
Monitor and report on key performance metrics, including OR, CTR, CVR, RPE, and unsubscribe rate
Maintain industry-leading deliverability practices, including suppression logic, warming, and authentication protocols
Stay current with platform updates and industry trends across Klaviyo, Mailchimp, and other ESPs
Qualifications
5+ years of hands-on email marketing experience
Demonstrated success in DTC or eCommerce lifecycle marketing
Expert proficiency with Klaviyo or comparable ESPs
Strong understanding of flow logic, segmentation, and behavioral triggers
Proven ability to write strategic, compelling copy that converts
Advanced analytical skills and data-driven decision-making capabilities
Experience managing multiple brands and/or large subscriber lists
Highly organized, proactive, and self-directed work style
Ability to work Monday-Friday, 9am-6pm EST
Job Type
Full-time
Application Questions
Please provide a link to your portfolio showcasing email creative and campaign results (required for consideration)
Can you independently write and design email campaigns?
Are you available full-time during U.S. Eastern hours?
Job Type: Full-time
Projected Total Compensation: From ?886,332.31 per year
Application Question(s):
Post a link to your portfolio
Experience:
Klaviyo: 3 years (Required)
Email Flows: 3 years (Required)
Work Location: Remote
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