to own the strategy, execution, and optimization of our email campaigns. This person will play a key role in engaging our audience, nurturing leads, and driving measurable results through targeted, high-performing email marketing.
Responsibilities
Develop and execute email marketing campaigns, including newsletters, automated sequences, and promotional campaigns
Segment email lists based on customer behavior, demographics, and engagement
Write, edit, and proof compelling email copy with strong calls-to-action
Design visually appealing email templates (basic HTML/CSS knowledge is a plus)
Monitor key metrics (open rates, CTR, conversions, unsubscribe rates) and provide actionable insights
Run A/B tests to optimize subject lines, copy, design, and timing
Ensure compliance with GDPR, CAN-SPAM, and other email marketing regulations
Collaborate with marketing and sales teams to align email strategy with business goals
Requirements
Proven experience (1+ years) in email marketing, preferably in marketing industry
Hands-on experience with email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot, ActiveCampaign)
Strong understanding of email deliverability, segmentation, and automation
Excellent copywriting and editing skills
Data-driven mindset with ability to interpret metrics and adjust strategy
Basic design/HTML skills are a plus
What We Offer
Competitive compensation
Growth opportunities within the company
Flexible working environment
Chance to make a real impact by owning a key marketing channel
Job Type: Full-time
Pay: ₹8,000.00 - ₹12,000.00 per month
Benefits:
Flexible schedule
Paid time off
Work from home
Experience:
Email marketing: 1 year (Preferred)
Work Location: Remote
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