We specialize in promoting a wide range of offers across multiple channels, with a primary focus on
email marketing
. Our mission is to deliver high-quality traffic and measurable results for our clients, driving customer engagement and conversions through targeted campaigns.
We are looking for a highly skilled
Email Marketing & Deliverability Specialist
to manage and scale our
first-party and third-party email campaigns
. The ideal candidate has a deep understanding of
inboxing, compliance, and technical email infrastructure
, beyond just ESP usage.
You'll be responsible for
maximizing deliverability, maintaining domain reputation, and ensuring campaigns are fully compliant
while driving revenue through high-performing email strategies.
Key Responsibilities
Manage and execute
email marketing campaigns
for first-party data (internal lists) and 3rd-party list management.
Optimize
inboxing performance
by testing different strategies, creatives, and setups.
Set up and manage email delivery using
ESPs
and (preferably)
self-hosted servers/AWS SES/Postfix setups
.
Configure and maintain
email authentication protocols
(SPF, DKIM, DMARC, BIMI).
Oversee
domain reputation management
, IP warmups, and rotation strategies.
Ensure
compliance with legal frameworks
(CAN-SPAM, GDPR, CASL) and best practices.
Build and test
responsive HTML/CSS email templates
with proper rendering across devices and clients.
Analyze and interpret
email headers
to diagnose deliverability issues, spam placement, or ISP filtering.
Collaborate with creative teams to test
subject lines, templates, and CTAs
for higher engagement.
Work with DevOps/Tech teams on
domain records, DNS, feedback loops, suppression lists, and list hygiene
.
Research and implement
advanced deliverability strategies
to stay ahead of ISP filtering and evolving inbox rules.
Required Skills & Experience
Proven experience in
email marketing & deliverability management
(both first and third-party emailing).
Strong technical knowledge of
SPF, DKIM, DMARC, BIMI, MX, PTR, DNS records
.
Hands-on experience with
ESP platforms
and preferably
direct sending via servers/AWS SES
.
Proficiency in
HTML and CSS for email development
(clean, lightweight code for inboxing).
Ability to read and analyze
email headers
to troubleshoot deliverability and reputation issues.
Solid understanding of
inboxing strategies, IP/domain reputation, and warm-up practices
.
Familiarity with
list hygiene, suppression management, segmentation, and 3rd-party list compliance
.
Strong knowledge of
CAN-SPAM, GDPR, CASL, and global email compliance rules
.
Analytical mindset with ability to interpret deliverability reports and performance metrics.
Nice to Have (Preferred)
Experience with
MTA setups
(Postfix, PowerMTA, MailWizz, etc.).
Ability to
script automation workflows
(Python, Node.js, or PHP for email-related automation).
Familiarity with
feedback loop APIs, blocklist monitoring, and inbox monitoring tools
.
Prior experience in
affiliate or performance marketing email campaigns
.
What We Offer
Competitive salary +
performance-based bonuses
.
Opportunity to
build and manage large-scale email operations
.
Autonomy to experiment with
different setups, tools, and deliverability strategies
.
Growth-focused environment working with
first-party data monetization at scale
.
Interested candidate can share resume at monika@bigdropsmarketing.com
Job Type: Full-time
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
Paid sick time
Application Question(s):
How Much Experience Do you have in Email Marketing?
What's Your Current CTC?
What's Your Excepted CTC?
Work Location: Remote
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